KPIs: Metrics for Success
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KPIs: Metrics for Success

How do you measure success? It can be hard to track progress and how effective your work has been. That’s where Key Performance Indicators (KPIs) come in—to remove the guesswork and provide a roadmap to your goals.

Join Vitaly Friedman in his next Master Class to learn how to turn metrics into actionable information: Design KPIs: From Insights to Impact.

Read on to discover even more metrics that help UXers gauge progress, communicate to stakeholders and measure the health of their product and business.

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From Idea to Execution: UX Strategy

An image of five icons labelled, "negotiation", "research", "design", "communication" and "creativity."

While every UX role is involved in setting KPIs, the role of a UX strategist is a key part of aligning these goals throughout a project. It bridges the gap between user experience design and strategic plans to achieve business goals. So, if you’re wondering how to prepare for your debut in the fascinating and burgeoning field of UX strategy—we’ve got you covered.

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The ROI of UX – Some Basic Metrics


A person writing on a spreadsheets and using a calculator.

While KPIs evaluate the small steps of a product’s development, ROI looks at the final result. In other words, KPIs look forward, and ROI looks back. In this article, we will look at some common metrics for ROI and what they are used for.

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Take Charge of Processes and People with Design Management

A person presenting to a UX team in front of a wall of post-it notes.

Design management works to support design within a business, the business and its objectives and the business’s interface with the market it operates in. This includes design strategy, the quality of the design, and setting goals that align the business and design teams.

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Upcoming Master Classes

How to Design for Neurodiversity: Inclusive Content and UX

With Katrin Suetterlin, UX Content Strategist, Architect and Consultant

Thursday, September 7

Learn more


Rapid Prototyping for Virtual Reality

With Cornel Hillmann, XR Designer, CG Artist and Author

Thursday, November 16

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