Kovalee Newsletter #19

Learn all of the latest industry insights and trends on mobile app growth.?Curated for developers.

App Business

Fertility tracking app Flo Health raises $200M at a $1B+ valuation

Flo Health, the popular fertility and period tracking app, has raised $200 million in a Series C funding round led by General Atlantic, propelling its valuation to over $1 billion. This investment makes Flo Health the first digital-only women's health app to achieve unicorn status, highlighting its significant growth and expanding influence in the femtech sector. Read more here.

TAM, SAM, SOM: How to measure market size for your app

This article explains TAM (Total Addressable Market), SAM (Serviceable Addressable Market), and SOM (Serviceable Obtainable Market) as frameworks for measuring market size for apps. It highlights the importance of these metrics in understanding market potential, setting realistic targets, and devising effective marketing strategies, offering practical guidance on calculating each metric using top-down and bottom-up approaches.

App Product

Five key takeaways about AI product management

This article highlights five key aspects of AI product management: maintaining curiosity, addressing real user problems with AI, considering user attitudes, being comfortable with uncertainty, and engaging in ongoing discussions about AI. These can help you to effectively navigate and leverage AI technologies.

How to Iterate & Experiment Without Breaking Your Product

To successfully iterate and experiment with your product without breaking it, start with small, incremental changes and test them in isolation. Keep user feedback central to the process, create backup plans to mitigate risks, and continuously monitor performance. This approach ensures stability and reliability while allowing for innovation and improvement. For more insights, you can read a full article here.

Tech

Apple Intelligence may come to EU after all…but only for Mac

Apple Intelligence, a key feature in the upcoming OS updates, may be available in the EU for Mac users despite initially being excluded. While Apple has blocked these AI features for iOS and iPadOS in the EU due to compliance concerns with the Digital Markets Act (DMA), macOS Sequoia 15.1 release notes suggest that Mac users in the EU might still access Apple Intelligence. This distinction arises because Macs are not subject to the same DMA requirements as iPhones and iPads. For more details, you can read the full article here.

Apple's Hidden AI Prompts Discovered in macOS Beta

Hidden AI prompts have been discovered in the macOS Sonoma beta, indicating that Apple may be integrating more advanced AI capabilities into macOS. These prompts suggest new potential features, such as enhanced autocorrect and predictive text functionalities, which align with Apple's ongoing efforts to incorporate AI more deeply into its ecosystem. Read more here.