Kotler Update on World Marketing

I remain passionate about marketing and improving marketing practice. Marketing has changed more in the last 5 years than the last 50 years. The digital revolution and the mobile phone are only at their beginning development. Traditional marketing with its 30 second commercials will still play a role but an increasing marketing budget share will go into highly targeted digital messaging.  Marketers are busy using new tools including customer journey mapping, content development and personalization, marketing automation and customer service automation.

Marketing is practiced differently in different countries. Ten years ago, Kotler Impact launched the World Marketing Summit to bring the top marketing experts to countries needing new marketing tools and strategies.  The first launch took place in Dhaka, Bangladesh. Today we are launching World Marketing Summits in several countries, along with Marketing Award programs. We set the task for marketing to be to raise the standard of living of the world’s citizens.   

This October I will make presentations in Asia (Delhi, Yangon, Bangkok, Tokyo, and Beijing). This November I will make presentations in Europe (Manchester, Vienna, Rome, Istanbul).

My coauthors and I continue to revise Marketing Management, Principles of Marketing, and Marketing: An Introduction every few years.

This year, I will publish my 70th book, Advancing the Common Good: Strategies for Businesses, Governments, Nonprofits.  The book will be released on September 30. It is currently available from Amazon books. My wish is that all the things we do and the decisions we make, whether in marketing, economics, finance, or other areas, always aim at creating "the greatest good for the greatest number." (the Common Good).  In a civilized world, no one should go hungry or be poor. Let’s advance the well-being and happiness of all earth’s inhabitants.

Philip Kotler