- LG H&H Integrates AI in Skincare Innovation : LG Household & Health Care is revolutionizing skincare with AI-powered ingredient discovery, drastically cutting research time and ensuring high-efficacy formulations. The first AI-driven skincare products will debut under luxury brand ‘The Whoo’ next year.
- GS25 Introduces Budget-Friendly, Travel-Sized Skincare : GS25 launches affordable mini beauty essentials, catering to the growing demand for cost-effective, portable skincare. Sales of value-for-money beauty products surged, and collaborations with major K-beauty brands continue to expand.
- Macaron Expands K-Beauty E-Commerce to the Middle East : After conquering India’s K-beauty market, Macaron now expands into six Middle Eastern countries. With AI-powered regulatory automation and localized shopping experiences, it aims to become the top global K-beauty platform.
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