Korean Beauty Trends & Industry News: 25-01-24

Summaries

1. APR’s Beauty Device Milestone : APR surpassed 3 million global sales of its beauty devices in under 4 years, driven by innovation and global market diversification. However, competition in the growing beauty tech market remains a challenge.
2. Stricter Regulations in Skincare Ads : South Korea bans misleading claims like "makes skin 5 years younger" in cosmetics ads, promoting transparency and protecting consumers from exaggerated marketing.
3. K-Beauty Powers Record SME Exports : K-Beauty led South Korean SMEs to a record $115.1 billion in exports in 2024, with the U.S. overtaking China as the largest market.
4. CU’s Affordable Beauty Expansion : CU convenience stores are expanding their budget-friendly beauty line with compact, trendy cosmetics, appealing to younger, cost-conscious consumers.

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