- K-Beauty Sets a New Global Export Record: K-Beauty's global exports soared to $2.3 billion, a testament to its rising global popularity and diversified product range, surpassing economic downturns and expanding into new markets beyond China.
- The Resurgence of Cosmetic Roadshops: First-generation Korean cosmetic roadshops are revitalizing through global expansion, overcoming past challenges with strategic diversification and capturing new consumer segments worldwide.
- Government Supports K-Beauty's Global Expansion: The Korean government is bolstering K-Beauty's international growth by providing comprehensive regulatory information, ensuring smoother market entries and sustaining industry advancement.
- Hyundai Home Shopping Partners with LVMH Beauty:This strategic partnership aims to enhance Hyundai Home Shopping's luxury cosmetic offerings, introducing exclusive launches and live commerce broadcasts of LVMH's beauty brands.
