KORE Insights: November 2024

We’re kicking off an exciting chapter with Two Circles by unveiling the brand-new KORE logo! This fresh look symbolizes our combined strength in delivering a world-class fan, partnership, and revenue intelligence platform along with renowned services solutions. Together, we’re on a mission to build a better, smarter sports and entertainment industry.

As one team, we’re bringing you even more value—access to exclusive content, resources, and insights—all designed to help you grow audiences and drive revenue like never before. Cheers!

A Fresh Look for KORE!

We’re thrilled to introduce the new KORE logo as part of our exciting journey with Two Circles! The fresh look reflects our combined strength in providing a fan, partnership, and revenue intelligence platform with our already market-leading services. Together, we're building a better sports and entertainment industry.?

Nurturing Lifelong Fandoms

Global sports’ fanbase will grow from 3.2 billion to 4 billion by 2033, creating a significant opportunity to drive value across the industry. However, as we explore in our latest findings – Nurturing Lifelong Fandoms – most fans will remain casual rather than core, with sports is fueled by pockets of passion. Download the report here.

The Buy Side with Unilever

The latest episode of The Buy Side from Unofficial Partner is here, and it’s a goldmine of insights for anyone in the sports marketing ecosystem. Willem Dinger shares Unilever's approach to sports sponsorship, including:

• How they navigate partnerships with FIFA and other global properties
• The evolving role of brand purpose in sports marketing
• Leveraging TikTok for sponsorship strategies

Listen to the full episode here.

Women's Soccer (Football) Crowds Continue European Growth

Women’s soccer is experiencing incredible growth across the globe, with European domestic leagues leading the charge:

• 24% growth in average attendance across Europe’s top four leagues in 2023-24
• The NWSL nearly doubles its attendance to 11,100 per game
• Major tournaments like WEURO25 are set to ignite even greater growth

Clubs are filling larger stadiums, attracting new fans, and proving that women’s soccer is ready to shine on the biggest stages. As WEURO25 approaches, the potential to double domestic attendance is within reach. The time to capitalize on this momentum is now. Learn more about how leagues and clubs can sustain this growth.

KORE Social Media Sports Partnership Strategies for 2025?

Discover why some sports partnerships thrive while others fall short. In this webinar with Adweek, KORE explores key factors that can make or break collaborations and learn practical changes to boost engagement and measure success across social platforms. Watch the webinar now.

Explore Industry Careers

Check out our?Two Circles careers page.?

Want to learn more about Two Circles and KORE? Request a demo here.