Kodansha Renews Liverpool FC Partnership

Japanese publisher Kodansha has renewed its partnership deal with English football giant Liverpool FC.?

?Kodansha?first began working as the football club’s official publishing partner in 2021 and has consented to an early renewal, strengthening its commitment to the club’s future and desire to establish a legacy with them.

The renewal will also see Kodansha widen its reach with Liverpool FC to include both the men’s and women’s teams. The move will play a pivotal role in the future expansion of Liverpool FC Women.?

The association also involves partnering LFC Foundation ‘Inspire Impossible Stories’.??It aims to give children and young adults an opportunity to express themselves through creativity and storytelling.??

According to ASN data, Kodansha’s earlier Pan-Asian deal with LFC was worth about US$1m and judging by its early renewal, it has certainly boosted Kodansha’s brand presence not only in Asia, but across the world.??

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This article was first published in ASN's August 2023 no. 1 newswire.