KNOWLEDGE PILLAR OF THE COMPETITIVENESS OF THE SOFTWARE INDUSTRY

There is no human or business activity that can be marginalized from the software service, which has become, due to the pandemic, a useful industry, like the food, health, and housing sectors. The pandemic raised the priority of software and catapulted its importance to both individuals and businesses. We can assert that information technologies rescued humanity from an abyss that could have been deeper because of Covid-19, allowing, more than ever, to better visualize its benefits. Today, neither people nor companies can conceive their daily life isolated from software services; we all recognize that thanks to software we remain integrated, we have transformed our habits and cultural patterns, we accept the technological invasion, we are witnesses to the speed with which the world evolves, and we have learned to quickly adapt to global dynamics.

The pandemic, among so many individual and collective experiences, confirmed that as human beings we are fragile and vulnerable, making us more aware that nothing differentiates us as individuals. We are a group with the same fundamental basic needs, needing to be integrated and feel like a real part of a whole without consideration of any kind. Thanks to software, which enables interactions between people and between them and organizations, it is possible to feel that we are part of a global community and that we can integrate, without restrictions, around common interests. The software has the magic of collectivizing society and keeping it together, eliminating collective anonymity and, what is better, flattening the traditional pyramid that is used to stratify and differentiate society. Software inverts the pyramid, breaks down social differences and empowers society, bringing about great transformations.

The software expands our knowledge and drives our evolution as individuals; It is also a source of industrial development and a motor to increase the competitiveness of companies. These reasons catapult the software industry to the point of placing it at the forefront of other sectors, even forcing it to be a generator of new knowledge in all fields and that, converted into software solutions, transform society, other industries, and companies. Being at the forefront of other sectors magnifies the importance of the software industry and makes it responsible for the evolution and development of global society and other industries.

Being on the front line turns the software industry into the mother of chicks, using a colloquial expression. This privileged position of the software industry imposes great responsibility on any company that develops software, imposing at the same time enormous challenges that overwhelm its capacity to develop effective software solutions. The leadership of the software industry over the other sectors sets new rules of competitiveness to the companies of the industry forcing them to be references thanks to research and development, contribution in the generation of knowledge in different fields, deep mastery in specific topics, capitalization of human intelligence, promotion of inspiration and wisdom, and its virtuosity for improvement and evolution, among others.

Companies in the software industry ensure success if they are a source of knowledge, demonstrated by several organizations in the sector that have achieved recognition and respect from the international community, becoming new companies considered to be in the public domain given the enormous sentiment of gratitude and admiration for them on the part of society, certainly much higher than the affection expressed to organizations in other industries. Since knowledge has no limit, the software industry will always be applauded and compensated by the community.