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Following the Footprints
We dig into how consumer goods brands are innovating to be more sustainable via weekly newsletters, interviews & events.
How many times have you made a hasty purchase without considering the more sustainable alternatives? It's not only a price point issue, it's also about knowing where to pour your energy! We are excited to see some stories this week of companies that help us make more informed decisions without spending too long trawling the net researching brands and their impact.
Read on to learn how Patagonia have partnered to compare their new and used products in an instant, and how Good on You have helped compare beauty brands in addition to clothing brands.
>> Challenger brands
?? Revo Foods and Paleo announced their new partnership to develop plant-based salmon alternatives containing precision-fermented myoglobin. This is designed by using 3D structuring technology where it is backed by €2.2m EU funding.
?? Good on You announced their new Beauty Sustainability Scorecard, providing ratings for beauty industry in their platform. It provides insights on how the industry scores on timely sustainability issues.
???The Resilience Project announced its partnership with LUSH, where LUSH stores will become a central location for their community youth-led programmes. These free spaces are designed for young people to share their experiences in response to rising Climate Anxiety.
>>Bigger organisations
? Tetra Pak and Lactalis Group announced their launch on first-of-its-kind packaging solution using recycled polymers from used beverage carton, certified by ISCC (International Sustainability and Carbon Certification PLUS. This ensures the quality and sustainability of materials using mass balance method to trace them through the supply chain.
? Too Good to Go announced its Food Waste Gap Report 2024, revealing insights to the gap between food waste awareness and action among consumers and businesses in the UK. This report is in partnership with Opinion Matters, where they found 68% of consumers feel more aware of food waste then they did five years ago.
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?? eBay Ventures announced their Circular Fashion Fund, inviting circular fashion business that are looking to scale with mentorship and investment to participate. The funds is launching in the US and Germany, along with UK and Australia. They are collaborating with British Fashion Council, Australian Fashion Council, Council of Fashion Designers of America and Fashion Council Germany. Application opens until November 15, 2024.
?? REI announced its new approach to sizing their product line, providing broader size range of clothes that consumers will buy and leads to less stock and waste. This is due to their price parity across all its brands and products regardless of size where traditionally, sizes XXL and above would have an extra cost.
?? Patagonia announced their implementation of Trove’s new Resale Plugin, a tool that allows brand to integrate pre-owned items alongside new products on the e-commerce site. This offers shoppers a streamlined way to browse both options as part of its expanded Worn Wear programme.
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