Knowledge Bytes - August 23
What is the transparent disclosure for policy violation?
The policy and transparency are something that you can look up and provide us with deductions in a more transparent way. Further dashboard does not and data is incorrect at times.
How do you think we can prevent ad policy violations?
The main way to prevent policy violations is to ensure that we use proper technology to block spam. One such way is to use cloud flare. With cloud flare, we get thorough protection. Along with that, we have our custom analytics that tracks each user visited on our website and if we find any spam, we block the IP of that user.
eRGADX is a holistic platform for web ads and we have seen tremendous support from their end. The best part is that you have multiple partners. eRGADX provides display and video ads both so we don’t have to look elsewhere. Overall I am extremely pleased." - Vivek Rai
"In the world of digital advertising, programmatic advertising has become increasingly popular due to its efficiency and precision in reaching target audiences. However, with the complexity of programmatic ad campaigns, the risk of policy violations also rises. A policy violation in programmatic advertising refers to any breach of the rules set by ad networks, publishers, or regulatory bodies that govern the proper and ethical conduct of ad campaigns." Bhanushree Palakshappa
Use Verified and Trusted Platforms: Partner with reputable ad networks, demand-side platforms (DSPs), and supply-side platforms (SSPs). Trusted platforms are more likely to have stringent policies and compliance measures in place.
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Ad Content Compliance: Ensure that your ad creatives, including images, text, and videos, adhere to platform-specific guidelines and avoid any content that might be considered deceptive, offensive, or inappropriate.
Transparent Disclosure: Clearly disclose all necessary information, such as data collection practices, terms and conditions, and any affiliations in your ad. Transparency builds trust with users and helps prevent potential policy violations.
Regular Audits and Monitoring: Continuously monitor your ad campaigns for any policy violations. Conduct periodic audits to identify potential issues and rectify them promptly.
Utilize Pre-Approval and Review Processes: If available, take advantage of ad pre-approval processes offered by platforms. This can help identify and correct policy violations before the ad goes live.
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By implementing these preventive measures, advertisers can significantly reduce the risk of policy violations in programmatic advertising. Ensuring compliance not only safeguards the advertiser's interests but also contributes to a better overall experience for users and maintains the integrity of the digital advertising ecosystem.