Knowing Your Why Is The Secret To Success

In the world of business, where strategies, metrics, and bottom lines dominate conversations, there exists a guiding principle that transcends tactics — the power of purpose. Lee Goff, Director of Operations at MS Companies, is a visionary leader who not only understands the significance of knowing one's 'why' but actively promotes its transformative impact. For close to 10 years, Lee has supported her MS team and her community through initiatives focused on these guiding principles of identifying one's purpose.

The Importance of Knowing Your 'Why'

Lee shares invaluable insights into why knowing your 'why' is not just a cliché, but rather a fundamental aspect of personal and professional fulfillment. Here's why it matters:

1. Clarifies Your Purpose - When you grasp your 'why', you gain clarity of purpose. This clarity helps you stay focused and committed to your goals, even when faced with challenges or setbacks.

2. Motivation - Grasping your 'why' provides internal motivation. It's not just about external rewards or recognition; it's about fulfilling a deeper purpose or passion. This internal motivation sustains your drive and enthusiasm over the long term. Money only takes us so far. 'Why' is much deeper!

3. Alignment with Values - Your 'why' resonates with your core values, fostering authenticity and a profound sense of satisfaction in your endeavors.

4. Decision Making - Knowing your 'why' serves as a guiding light for sound decision-making. It helps you make choices that are in line with your purpose and long-term objectives, even if they may not be the easiest or most convenient in the short term.

5. Resilience - In times of adversity, your 'why' provides the resilience needed to persevere, transforming obstacles into opportunities. This is one of the?most important reasons in our business. We are only engaged when our customers experience problems which is never a positive thing. Our success?is derived from turning our?customers' problems into solutions which?requires great resilience. Connecting with your purpose reminds you of 'why' you started and gives you the strength to persevere to the solution.

6. Inspiration - Your 'why' can be inspiring not only to yourself but also to others. When you passionately pursue your purpose, you become a source of inspiration and motivation for those around you, whether it's colleagues, employees, or customers.

Clarifying Your 'Why'

Lee's insights shed light on the importance of understanding one's motivations, beyond short-term gains, and connecting with a deeper sense of purpose.

"My 'why' is helping my team become more than they believed they could ever be. This is powerful for our company, our customers, and our employees themselves. The greatest way to help our team achieve great success comes from helping them uncover their 'why'!

Your 'why' must be the thing that wakes you up every morning. What is the first thing that you think about? Family, employees, customers? And what are you thinking about them? How does that correlate?to what you do? An easy way to discover your "why" is to ask yourself WHY? And keep asking 'why'. Why did you wake up? Why do you choose to go and do your job each day? Your 'why' should make your heart skip a beat!"

Utilizing Your 'Why' in Your Career

How can your 'why' influence your career path? For Lee, understanding her 'why' has been vital in shaping her career journey. It's not just about achieving success; it's about making a meaningful impact aligned with her purpose.

"Knowing my 'why' in my life is essential for me in finding fulfillment, staying motivated, making meaningful contributions, and achieving long-term success. It provides me with a sense of purpose that guides my actions, decisions, and goals, ultimately leading to a more rewarding and satisfying career journey. MS Companies has provided me with the platform and support necessary to align my career with my 'why', enabling me to make a meaningful impact in my role!"