Knowing You and Your Message

One of the issues people have whenever they go to an event is that they don’t prepare their messages. By this, we mean knowing what you want for your business and embodying it. Part of who you are is representing the message that you want to get across, and it’s very necessary that you look the part. Scott discusses the importance of knowing you and your message to your audience and tribe. Part of what you need in an event is bringing business cards, dressing up properly, networking, and more. At the end of the day, it’s all about connection whether you’re new or not.

"Our topic has a little bit to do with what you do in an event and how do you get your message across? One of the biggest things that we saw out there is people are struggling. Steph was working on the booth while I was speaking for a few minutes and then back talking with everybody. It was very loud and hard to hear everybody. It was interesting seeing how many different messages people had or people walking into an event not being prepared for the event. Why are you not being prepared for the event? They walk in and they don’t have business cards. That’s the first thing. They don’t have a card at all. Something they can literally give their contact information and that’s a frustrating thing. I literally forgot to bring a bunch of business cards too, but we had flyers. We had flyers made up. We had a booth. It’s hard not to miss our thing. What’s amazing is people don’t have cards. I was asking them, “What are you basically doing?” They do this deer in the headlight look. That’s okay if you’re brand new. If you’re a brand-new investor, just say it, “I’m in the process of learning things.”

When we were asked, “What are you doing?” We start talking about notes and they go glazed over like they hadn’t heard the concept before. I was like, “It’s okay. Relax.” Let’s go through baby steps here and stuff. That’s the interesting thing is a lot of people are interested in the note business but they don’t always seem to understand the concepts. If you’re brand new to real estate investing, you’re brand new to own a home, you have not had to go through those processes or understand what’s going on, and haven’t done any fix and flips. It’s always a fun thing when you’re dealing with new people out there at an event. I could tell you this. Know your message. Know what you want to do. Have a target of what you want to do."

Listen to the full podcast episode here: https://weclosenotes.com/ep-326-knowing-you-and-your-message/