Knowing who your ideal client is so important on many levels!

!!! EVERYONE !!!

NO! ... The saying goes - if you try to serve EVERYONE - you will end up serving NO ONE!

To identify who your ideal client is, ask yourself:

1. What are the key demographics of my ideal client?

Here are a few to consider, however, not all will apply to your particular offering (age, gender, earnings, occupation, how they shop, area, business owner, self-earner, occupation, education level, hobbies, likes and dislikes)

Literally, make a list. This will assist you with your communication

2. Consider WHY your ideal customer is buying from you?

You need to link your business' WHY with your customer's WHY. This helps you build a relationship with your customer far deeper than what your customers are buying.

3. What do my analytics tell me & what metrics am I using?

Tap into your social media, website, mailer and other platforms analytics to see what the trends are and set measurable goals to assess if your strategic campaigns are working

4. What is the easiest way to reach my ideal client?

What medium should I be using to find and connect with my ideal client - mailers, networking, phone calls, social, adverts etc. ?

If you're struggling to identify and make contact with your ideal client, speak to Optigrowth today.

CONTROL + FREEDOM = GROWTH

Send me a message on LinkedIn and let's chat.

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