Knowing where to tap
A young couple purchased their first house.
They purchased furniture and every room in the house looked warm, inviting, and new.
Except the guest bathroom.
The sink wouldn’t work.
The bathroom was pristine and smelled like potpourri but the water pressure was low.
Neither of the faucet knobs could summon more than a drizzle of water and it was maddening.
The husband tried his hand at the screws and pipes for hours.
He got nothing but a few scratches and a scattered collection of tools on the bathroom floor for his troubles.
Slumping his shoulders he gave up and called a plumber.
A few hours later the plumber showed up with a bag of tools.
When he arrived, he immediately went to work.?
He inspected the sink very carefully, top to bottom.
The young couple looked eagerly over his shoulder, watching this man, hoping he would know what to do. After looking things over, the old man reached into his bag and pulled out a small wrench.?
He gently tapped something.?
Instantly, the sink faucet shot out a stream of high-pressure water.. He carefully put his wrench away.
The engine was fixed!?
A week later, the owners received a bill from the old man for $900.
"What?!" the couple exclaimed. "He hardly did anything!"?
So they wrote the old man a note saying, "Please send us an itemized bill."
The man sent a bill that read:
Tapping with a wrench.......................? $? ? ? 2.00
Knowing where to tap.......................... $ 898.00
So what’s the meaning behind this story?
If you’re a copywriter you’ve spent years working at your craft.
So much so, that you probably take your knowledge for granted a bit.
We tend to undervalue things we do well.
After all, it comes so naturally it barely feels like work right?
Even if it took years of painstaking labor to acquire those skills.
But if you start putting a value on your hard-earned knowledge.
It could help you net a whole lotta cheddar.
That’s all I got for you today.
Go get what you're worth
David Maswary