Knowing, Liking & Trusting You
A Need To Know, Like And Trust You
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The key is to systematically develop touch points, processes, and? product/service offerings for each of the 7 phases of the hourglass.?
1) Know – ads, articles, and referred leads?(and more)
2) Like – website, reception, and email newsletter?(and more)
3) Trust – Marketing kit, white papers, and sales presentations (and more)?
4) Try – Webinars, evaluations, and nurturing activities?(and more)
5) Buy – fulfillment, new customer kit, delivery, and financial arrangements?
(and more)
6) Repeat – post customer survey, cross-sell presentations, and quarterly events (and more)
7) Refer – results, reviews, partner intro’s, webinars, and community building?
(and more)
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Far too many businesses attempt to go from KNOW to BUY and wonder why it is so hard. By creating ways to gently move someone to trust, and perhaps even creating low-cost offerings as trials, the ultimate conversion to buy gets so much easier.?
领英推荐
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But pretty much, Marketing comes down to these three fundamentals ...?
? have something good to say?
? say it well?
? say it often?
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To have something good to say means that your business MUST be unique when compared to all the others who sell what you sell. You must be different ... there must be something that separates your business from all your competition.?
Then once you have something good to say about your business, now you have to say it well. Unfortunately, most businesses DON'T! They saturate their Marketing with platitudes such as highest quality, lowest prices, family owned and operated ... and these platitudes are absolutely meaningless to most prospective buyers.
Finally, after you "say it well", you must "say it often". This is simply referring to the power of "repetition".?
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Here's To Your Success,
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PS: Marketing is taught, learned, and especially SOLD wrong ... The unsuspecting Business Owner has no idea what that means ... Salespeople and Agencies push ONLY what they have ... That leaves MOST of the strategies and tactics untouched and unknown ...? Does that bother you?