‘Knowing a job’ and ‘leading a team’ requires many different skills.

There is a huge amount of focus on hiring the right people in most companies, but an area that is just as important yet gets nowhere near the same attention, is promoting.

Promotions should be taken as seriously, if not more seriously, than the hiring decision.

The impact on the existing team and company can be immense.

'Knowing a job’ and ‘leading a team’ requires many different skills.

Promoting the wrong people can be a serious problem for companies, as it can lead to a loss of top talent.

When people see that promotions are being awarded based on factors other than merit, such as politics or favoritism, it can create a sense of disillusionment and resentment.

In many cases, top performers may feel that their hard work and dedication have been overlooked, and that they have been passed over for promotions that they deserved.

This can lead to decreased motivation and engagement, and in some cases, may even result in the loss of valuable people.

In order to avoid losing top talent, companies must ensure that promotions are based on merit, and that people are given clear and transparent criteria for advancement.

This may include developing clear job descriptions and performance metrics, providing regular feedback and coaching, and establishing a fair and objective promotion process.

It is also important for companies to communicate the value that they place on their top performers, and to provide opportunities for career development and growth.

This may include offering training and development programs, creating mentorship opportunities, and providing access to challenging and rewarding assignments.

Ultimately, the key to retaining top talent is to create a culture that values and rewards performance, and that provides people with the support and resources they need to achieve their full potential.

When people feel that they are being recognised and rewarded for their contributions, they are more likely to stay engaged and committed to the company over the long term.

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