Knowing Is Not Enough
Frank Nunez
Day Job: Empowering entrepreneurs to build their dreams at USF's Nault Center for Entrepreneurship. By Night: Author of The World Never Waits, a spy thriller debuting Spring 2025
Information is all around us. We live in an age where we can learn almost anything at minimal costs. Books, eLearning courses, seminars, coaches, and the vastness of the Internet have given us power unimaginable in the previous century.
The problem is that knowing is not enough. We can read books, go on retreats, take top level college classes, but without taking action on this knowledge, it is utterly useless.
How many times have we tried to lose weight, start a business, be more outgoing, or overcome a fear, only to fail miserably. We may know what we have to do, but we don't actually do because we become overwhelmed by the mere possibility of change.
Thanks to our education system, we have been taught to be passive, not developing the right mental tools to overcome challenges and become a higher version of ourselves. This is a tragedy. So many of us have untapped potential that we never use because we don't seem to know how to change.
Change can be scary. Our brains don't like it, neither do the people around us who become skeptical when we say we're doing things differently.
To change, it doesn't require taking huge risks that could bankrupt us financially and emotionally. It's about Tweaks, or small changes that can drastically change our life. It's focusing on the few activities that yield the most results.
More isn't necessarily more. In fact, it can mean less happiness, productivity, and fulfillment.
Sticking with the few friends that encourage you to be better. Working on the few customers that get you the most sales. Sticking with the projects that can impact your company or field. Or simply just focusing on the things that make you feel good. Focusing on what matters in your business and personal life while make small changes is the most powerful way to utilize knowledge in a productive way.
Burnout isn't a badge or money. Positive change is, and to change it requires we adopt the mentality of less is more.