knowing the conventional rules

…and knowing when it is “best” to break them

To illustrate this article, on not using selfies to develop and promote a personal brand, I used the front cover of the book titled “Banksy: Art Breaks the Rules”, by Hettie Bingham, a hardcover edition of which one can buy for $14.07, through Amazon (? https://www.amazon.com/Banksy-Breaks-Rules-Hettie-Bingham/dp/0750299762? ).

On LinkedIn at least, many seem obsessed with developing and promoting their personal brand - with many on LinkedIn offering to help you do that (so that you will become rich and famous).

One of the bits of advice offered by the Personal Branding specialists, gurus, consultants, advisors and experts is: illustrate every post with a stage-managed selfie - with the requisite "stage prop" (e.g., holding a coffee mug).

But as Banksy has clearly demonstrated, the best way to develop and promote a Personal Brand is by NOT illustrating your posts with a selfie.

The “best” (and most impactful) Personal Brands are developed and promoted by the quality of the “creator’s / originator’s” work and offerings.

This is known as the “Banksy Paradigm” (i.e., example).

It’s about knowing the rules – and knowing how (it is best) to break them.

For example, the author of the book I used to illustrate this article, talks about “knowing the conventional rules” and “knowing when it is best to break them”.

BTW, I do not illustrate my articles and posts with a selfie.