Know Your Worth? Show It.
David Hamilton
Finance, Marketing, and Sales Development | Fractional CFO and M&A advisor | Marketing Agency Founder | MBA
If you're selling any product or service, odds are you've been low-balled by a prospect. Alternatively, you might have felt the need to automatically offer a low-ball offer, giving the prospect a steal.
Stop it.
No matter how many other businesses are offering something similar to yours, your business has some perspective that none other does.
Take some time to think about the thing you have that is unique to your specific product/service. Is it your values? Does your product/service solve specific pain points that others don't? Do you yourself have knowledge about your product/service that others wouldn't have a way of knowing?
Whatever your thing is, it's a thing that nobody else has. This thing gives you more value than your competition in the eyes of your prospects. So make sure you know your thing, and then make sure your prospects know your thing.
You're worth the price you have in mind, and truth is, you're probably worth more than that. No more low-balling. Find the thing that makes you stand out from the crowd, and sell it, sell it, sell it.