Know Your Worth. Then Live Like You Know It.

What do you believe you deserve?

In more than 14 years working as a life coach, I’ve asked that question thousands of times, and I’ve received countless answers. The majority of those answers have been pretty disheartening, and they’ve revealed a startling truth.

Women (even very successful, accomplished women) doubt their deservingness.

Deservingness is not to be confused with entitlement. Entitlement is about believing you have a right to something. Deservingness is about how much you believe you’re worth.

When you doubt your deservingness, at your core, what you’re really doubting is whether or not you measure up. Are you good enough? (Yes.) Come to think of it, are you even good? You’ve made some big mistakes. Do those bad blunders make you a bad person? (Yes, you are good. No, making bad mistakes does not make you a bad person.) Are you okay? (Yes, you are.) Will other people see value in you? (Some will. Some won’t.) Do you have value? (Yes. You are priceless.) 

Most of us girls carry around a secret shame. Our stories are individual, but our core experiences are very much the same. At some point in your life, someone told you there was something wrong with you. (This is inevitable, of course, because there’s something wrong with all of us.)

Being rejected or criticized hurts, and causes you to doubt on yourself. So it makes sense that if you’ve been rejected or criticized you might have some work to do in this area, right? 

Imagine that every criticism you’ve ever received is a tiny little pin in your heart. OMG! Your heart looks like a pincushion, doesn’t it? Beyond hurting like hell, a heart full of pins holds you back and makes you play small. YOU ARE NOT SMALL. I want you to stop acting like you are. 

In life, you always create the results you believe you deserve. If you don’t believe you deserve good things, you won’t let yourself have them. 

You’ll sabotage, procrastinate, and excuse the good right out of your life if you don’t believe you deserve it. Happily, you can raise your sense of deservingness, and deepen your feelings of personal worth. I can show you how. That’s what we’re gonna do in the latest episode of GrooveTV. Press PLAY already. It’s time to start believing in yourself again.

Step 1 - Take good care of yourself.

On the face of it, you’d think this advice would be obvious and unimpeachable. Of course you have to take care of yourself. The problem with this truth, unfortunately, is that there are people (even whole communities of people) who will try to convince you that prioritizing your needs means you’re a selfish person. (And who wants to be seen as selfish?) 

I’ve never encountered a woman who hadn’t heard some version of this self-care-is-selfish-nonsense. The thing is, these messages are about control, and they come from people who are happy to keep you down and disempowered. (That makes it easier for them to use and manipulate you.) Do not fall for this line of hooey.

Self-care is not selfish. Self-neglect is selfish. 

Self-neglect tells you that you don’t matter. It asks you to stuff your wants and repress your emotions. When you chronically neglect yourself, eventually you turn into a repressed, angry, self-doubting zombie. Nothing about self-neglect is attractive. I want you to stop doing it. Today.

We need you in top form. There is purpose on your life. To make good on it, you need to connect with your self. The most fundamental way to begin that process is to take care of your physical body. When I’m working with a client we practice four care basics. (I practice these guys too. Religiously.) 

• SLEEP CARE: You need adequate sleep. Every night.
• DRINK CARE: You need proper daily hydration. Water is energy.
• NUTRITION CARE: You need to eat food that nourishes. Not just food that fills your stomach. (I’m not talking about dieting here. I’m talking about eating for your health.)
• STRESS CARE: You need some way to relieve stress. (Think working out, meditation, journaling, gardening, prayer, sitting in nature, cooking, or hot scented bathing.)

Notice I said “you need”. These are non-negotiable requirements. If you’re tempted to argue against your ability to practice them, please pause. I’ve heard every excuse known to woman. And I don’t buy a single one of them.

We’re in a no excuses zone now. You don’t get to argue against yourself, and also be empowered. It doesn’t work that way. You have to choose.

If you haven’t taken care of yourself in a long time, this topic can feel totally overwhelming. I feel you. And I want you to do it anyway. (Remember, I’m your coach. A loving boot-in-the-butt will sometimes be required in our relationship. Consider this my velvet tipped toe, making contact with that booty of yours.)

Take a deep breath, and start tackling your care basics. (You DO have time, and you are NOT selfish.) There’s no wrong way to do this except not to do it at all. Practice makes powerful. So practice.   

Okay, time to up the ante a little bit. This next step is harder.

Step 2 - Be someone you can count on. 

You can’t think your way into believing in your own worth, but you can act your way there. As it turns out, keeping the commitments you make to yourself increases your feelings of worth and deservingness. (It increases your confidence too.)

Think about it. You make countless commitments every day. The trouble (of course), is that most of them are for other people. When you don’t have a strong sense of your own worth, you say yes to most incoming requests. Which means you’re probably way overcommitted. 

When your calendar is crowded and something’s gotta give, you’re the one who usually goes. Because it’s easiest to break commitments to yourself, right? 

Wrong. :( 

Every time you break a commitment to yourself, what you’re really doing is saying (through your own inaction) that you don’t matter. And we both know you do matter. So it’s time to start following through for you. 

Don’t panic. I’m not suggesting you stop doing things for other people. As a woman, you’re a natural born nurturer. Of course you’re going to do for other people. I just want you to add yourself to the list of people-you’re-gonna-do-for.

The best way to get a handle on showing up for yourself is to start paying attention to what’s going on when you don’t. What causes you to cross yourself off your own list? When you bring your triggers into your awareness, you’ll notice a pattern. (Which will give you the power to make changes.)

Take things one choice at a time. Whenever possible, choose yourself. You won’t do it every time, and that’s okay. Just choose you more than you don’t choose you. That’s enough to start.

The best part of this whole process is that every time you make a choice for self, you remove one of those tiny little heart pins. That is moving in the right direction. :)

Now for the hardest part... 

Step 3 - Stand up for yourself.

When you don’t believe in your own deservingness, you become an earner. Meaning, you spend your time and energy earning love. This can show up in a lot of different ways. We’ll talk about three of them here.

• You could be a pleaser. You say yes when you mean no. You do a ton of favors. (You’re secretly annoyed the entire time you’re doing them, but you keep doing them anyway.)
• You might be a performer. You’re the life of the party, and an overachiever. You use material items and accolades (money, degrees, titles, awards) to prove your worth. (I used to be this girl.)
• It’s possible you’re a doormat. This pattern is most damaging, because it means you’re allowing other people to treat you poorly. On the extreme end of the spectrum, this could look like allowing people to demean, degrade, or disrespect you. Even on the lesser end of things, it means you allow people to get away with passive-aggressive comments, or take advantage of you. On any end of the spectrum, doormat behavior is toxic. 

It gets worse. When you live as an earner, you attract users. There are people out there who won’t think twice about living at your expense. If you’re willing to give it, they’ll be happy to take it. These folks like to keep you small, scared, and doubting your deservingness. (Then you do whatever they want. Whenever they want you to.) 

You must stand up for yourself.

Start by catching yourself in the act of playing the earner. What and who triggers the earner response in you? What are you afraid of? What are you trying to prove?

If you find that you consistently feel drained or bad about yourself after you’re with a specific person or in a certain place, you need to think twice about being with that person or at that place.

I know this is easier said than done. It’s possible the people who make you feel bad are co-workers or family members. It’s not like you can just stop seeing them, right? If you find yourself in this position, there is only one path. You need to learn to speak up for yourself. Stat. 

For help, you can check out three of my other blogs. They’ll show you how to stop living like a pleaser, set some boundaries, and say no like you mean it. Will you be uncomfortable? Yep. You will. Can you handle it? Yes. You can. Be willing to be uncomfortable. Speak up. Stand up. Stop accepting less than you deserve. 

Every time you speak up for yourself (even in the simplest of circumstances) you remove another pin from your heart, you raise your sense of deservingness, and you deepen your own sense of worth. You also show other women what it looks like to know your worth, and live like you know it. Which encourages them to do it too. (THAT is girl power.) 

You are good.  You are worth good things. You deserve acceptance, belonging and all of your dreams coming true. There’s no mistake in you, my sister. YOU ARE GOOD ENOUGH. Just as you are. 

That’s it for the week. Please remember that I never want you to blindly take my word for anything. Only you know what’s right for you. (I just happen to have a few coaching tools that can help you get closer to that wisdom.) Give this week’s advice a test drive. Once you do, let me know how it goes. I love hearing from you! There are four ways for us to interact.

• Comment in the comments section below.
• Chat with me on Instagram or Facebook.
• Email me if you have something more private you'd like to ask. My personal email is [email protected]. I'm the only one reading your messages, and it's always me answering them.
• Join me on FB Live for a free coaching session every other Wednesday at 12:30PT (next week). I give a live workshop, and answer your questions about the latest episode of GrooveTV. The best part is that we get to connect live, which is so much fun! 

My mission is your empowerment. That's why I'm here. If you haven't already joined my community, please do it at my website (www.kimberlyfulcher.com). I'll send you free weekly coaching, and we'll get your groove back together.

Until we meet again, know that life is happening for you.

You got this!

Kim