Know Your Value

You would think price and value would match up and make sense. And we have all hear "You get what you pay for." The price we pay, for cars, meals, airplane tickets is based on the expectation of the value we will get. But sometimes you can get much more and sometimes you get much less than you had bargained for...

Think about the car - what value do you expect from it, truly? Is it just to get from point A to point B, or something else? Look on the road and it can't be the former - I can get from Long Island to NYC as quickly and safely in my old Honda as my neighbors in their new Porsche...what we spend money on is a reflection of what we value. Is it safety? Efficiency? The immediate? Long-term goals? Charity? Family needs? Health? We all need to know what is valuable to us; when values and actions don't align we get in trouble, especially financially. So stick to your values and know your value as a person, a professional, a business owner, family member...it's all connected.

Know your values so you don't sell yourself short...and find ways to support organizations and causes that are a match to your interests and areas of concern - there are a number of events on Monday, March 8th for International Women's Day.

The value being created in the start-up world right now is incredible - look at the AR/VR space and realize how it'll effect every aspect of daily life in the future -

Executing well on ideas founders have passion for, creates products users have passion for...like Sleeper that is taking on huge incumbents with an ear to its audience and flexibility to constantly improve.

We all have challenges and loss in life - sometimes the bigger the pain the bigger the greatness and this episode of Hala Taha's podcast really brought that home with lots of valuable insights and resources -

Investors, especially at the earliest, angel level want to know what value your startup can create, how much can you help your customers deal with their issues...and whether you can productize your service oriented business - and knowing the growth rates, the upside, opportunity, competition, addressable market are all key.

The other key ingredient is, of course, the value of the founders and their team.

So build up your value and get the right price.