Know Your Trend: Soft Life

Looking for a way to get away from the hustle and bustle of everyday life? Look no further than the #softlife! Viral on TikTok and Reels, being in your soft era is all about creating a life that can be enjoyed – not just endured!

We've taken a deep dive into this luxurious trend and come out the other side feeling rejuvenated and inspired. Click on the image to be taken to the video.?

Hello, Soft Life!?

Originating in the Nigerian influencer community, the soft life describes living a life of enjoyment and comfort. With 378.1 million views and counting on TikTok, there’s no shortage of #softlife content, popularized namely by Black creators.

Not Just a Trend

Soft living is about Black women no longer accepting strength and work ethic as their sole identities. This user sums it up: “I don’t know who needs to hear this but that whole strong Black woman narrative, it doesn’t apply to me. I live a soft life."

The Duality of Soft Life: Luxurious Living?or Slow Living

For some, the viral trend paints a lavish portrait of extravagant living—indulging in exquisite cuisine, going on posh vacations, and treating themselves to luxury products.

Other users pass over the consumerism of it and indulge in slow living. From writing down positive affirmations, nurturing their space, or firmly setting boundaries, living softly embodies self-care.

Simple Luxuries

As trends often do, soft living straddles the line between its initial concept of celebrating simple joys and the desire for material possessions—diluting the act of protest against capitalism that soft living is meant to be at its core.

Live Softly

So, the "soft life" isn't necessarily one set definition; it's whatever you make it. It's about letting go of the anxiety and tension that can come with life's competitive nature, and choosing to focus on the things that bring you joy and meaningful experiences.

Meet us each month in the 1021 Creative Corner to get the Who/What/Where/When/Huh? on the latest viral internet trends.