Know Your Target Market!

In the year of the Ox and BullSnot! continuing the reasons why startups fail, the number TEN reason most startups fail is - PRODUCT MISTIMED. Would you open a newspaper today? Market timing is everything. The only excuse for a mistimed product is lack of due diligence. Thirteen percent of startups fail because they were too lazy to do a full market analysis and clearly define their market. If you don’t know the market well enough to do an accurate analysis yourself, hire a professional marketing firm to do it for you. You must get this right or the consequences can be catastrophic.  

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