Know your Market with Market Landscape Developer

Africa, thanks to its rapidly growing economy, offers excellent opportunities for brand expansion. However, entering or expanding your business here may seem daunting due to the large informal market that is seemingly chaotic.??

Frontline Research Group are the informal market experts and have, for over 25 years, been gathering data throughout Sub-Saharan Africa.? As they say, they have walked the streets, driven the roads and hiked the bush of Africa to conduct market research for some of the biggest companies in the world.

Steve Johnson , Director of New Business at Frontline Research Group, says “As you look for growth, in the face of vigorous competition, you cannot afford to have any blind spots in your market vision. Our market landscape studies have provided a comprehensive analysis of the vibrant and dynamic general trade markets in many countries, giving our clients the insight they need to succeed.”

For businesses looking to take advantage of Africa’s markets Frontline Research Group have developed what they call the Market Landscape Developer that allows businesses to understand the market they are wanting to enter.

Market Landscape Developer

The Market Landscape Developer allows for the accurate determination of the market size and landscape as well as highlight growth and expansion opportunities.?

Liesl Pearson , Business Developer at Frontline Research Group says, “The Market Landscape Developer will provide a host of essential information for a specific geographic area.”

“The data sourced includes? the actual size of the market universe , the competitiveness of the market, market shares,? brand and distribution execution at point of buying, as well as looking at the effectiveness of customer service and support across the value chain,” adds Liesl.

In short, the Market Landscape Developer will give you an accurate report on the size and value of the market as well as how competitive the market is and what can be done to improve your products competitiveness.

Fit for purpose and budget

Having worked throughout Africa for many years Frontline Market Research already has a host of information on most markets.??

This data works as a great foundation for Route-to-Market, and Route Optimization projects as it informs clients where to invest assets and resources to expand their current customer base with immediate ROI instead of wasting time and guessing where to expand.?

The retail trade environment is dynamic.? One other great benefit of this data is that it checks and updates trade channel segmentation, for better operational execution.

The ratio of data, from large-scale retail census, to that of extrapolated sample data, will have an impact on the cost of the research.? Frontline Research Group is capable of conducting a comprehensive physical audit of a geographic area or working with a sampled area and extrapolating data to estimate a market size.? The latter saves time and money and offers a reasonable alternative where a full-scale retail census is not viable.

Liesl says, “Our clients are provided with secure online access to data and reports. A secure vault is provided with client-restricted credentials and customized levels of access for different client personnel.”

The online portal provides raw databases, prepared reports and presentations and, very importantly, interactive business intelligence dashboards with customized views.

With the Market Landscape Developer you will get to know your market, whether you are entering, or are currently trading therein.

If you would like to know the universe or market size, composition and landscape of the retail trade in any African Market please get in touch with [email protected] or call her on 082 441 7331.