Know your Influencer

Influencer Marketing Strategies - Before Covid & Post Covid

Influencer marketing is a form of collaboration. A business collaborates with an influential person to promote something. It could be a product, service, or campaign.

Celebrity endorsements were the original form of influencer marketing.

But in today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media. They are known simply as “social media influencers.”

There are times when influencers marketing gained popularity among the companies & brands. But somehow today I feel Covid has changed entire marketing strategies

Let’s take the following conditions & some key points we need to look in to it today

·      More followers & less impact

·      Less followers & more impact

·      Influencer promoting more product & services

·      Influencer doesn’t have any impact / doesn’t create any impact to public

·      Are you a celebrity oh really?

·      Yeah bro what are you promoting today?

Some of the interesting facts about influencer marketing

1.    Understanding your company, brand – vision & mission

2.    ‘X’ - Will they represent your company?

3.    Stick to limited influencers in and around; I mean if your product has limited access, see if you can find & source people who have done phenomenal work in your locality. Let’s make it Voice for Local

4.     Right people using the right tools be it Facebook, Instagram, Twitter, Blogs, LinkedIn etc

5.    Let’s talk about few areas where people / so called influencers make lot of differences.

Be it Health, Fashion, Beauty, FMCG products, Technology pro or services.

The way people look at brand is like this For Example: Hrithik Roshan – Promoting fitness , A singer promoting Spotify App etc

But have you tried doing brand exercise before reaching influencers? What have you explained to the influencer about your product or service? Have they taken your brand seriously? There are so many questions comes to my mind every time 

Know your influencer

·      Nano Influencer –      200 to 5000

·      Micro Influencer -      5000 to 50,000

·      Macro Influencer -    50,000 to 5 lakh

·      Celebrity Influencer - 1 Million

Journey of an Influencer with a purpose

STAGE 1

Step 1 : Polishing Instagram / Facebook / Any Social Media Accounts

Step 2 : Investment in Ads or Collaborations

Step 3 : Framing Right Content

STAGE 2

Step 1 : Create Influencer Deck

Step 2 : Collab with a brand

STAGE 3

Step 1 : Confidence :No matter what bring out the confidence

Step 2: Swipe up !! You are ready

Pillar of Influencer Marketing

1.   Authenticity

2.   Values

3.   Honesty

4.   Empathy

5.   Knowledge & Skillset

6.   Reach & Connecting the Public

World class influencer

1.   Does your influencer maintain the page aesthetics

2.   Does your influencer will be able to persuade

3.   Does your influencer have different styles of promotion techniques

4.   Does your influencer have creative writing strategies / will they accept your exclusive contents to post

5.   Does your influencer will be able to bring a community as a whole or will they be able to form a community ( For Example : OnePlus Mobile Community )

6.   Do they have the ability to sell your product or service