Know Your Data and You Know The World
This blog is part 2 in a series of 6 about transforming Regular Giving.
Your database is a microcosm of the world, a select group of family and friends you know well and the rest faces in a crowd. Out there are people who can transform your programme. They are waiting. Waiting for you to ask in just the right way, for the right thing, at the right time. They are waiting to come to an event, to volunteer, to offer work placements. They are waiting to leave you money in their Will.
You need to know which ones, for what and when, and that's where the challenge begins!
Download our free guide to regular giving:
Lots of them aren't very contactable. Lots have scant information. It’s all very well being donor-led, but that’s quite hard if you don't know what your prospects want.
Imagine what you could achieve with the right tools. You could see the gaps that exist in your information. You could take this analysis and map it against propensity and capacity and research for the quickest wins. Imagine if you had a system that actually worked with everything else where you could access in minutes appending services to clean poor entries; where you could identify individuals who are major prospects or possible legators, by finding the matching patterns that reveal their hidden potential.
You could even look for incubator donors who could be nurtured to be your top prospects of the future. You could prioritise the prospects with high lifetime value. You could spot the people who should be giving but aren't because their contact details are absent or out of date.
If you had Serafina, it would keep track of all this research so you don't ever waste time looking for information on an individual in the same way twice. If you had Serafina, your pool would be transformed. Performance would rise without having to make the askers better, the case stronger or the approach more targeted. You would get better results simply through knowledge and taking the right actions with the right people.
Serafina’s rich research and surveying module is the high-octane solution to transforming your data quality and insight.
Download your free eBook below:
What would happen if your campaigns improved by 10%? Well, 10% more income obviously. But all those extra yes’s, all those fewer no’s, every year you could move further and further to the culture of giving you want. Imagine if the improvement was 20%. Imagine if it was 30%. There are ways to achieve this. Better training of askers. A better case. More engagement. They all count.
However, you know the quick wins always come from controlling the controllable. Planning who to ask when. Planning how to run engagement and asking and thanking in concert. Snowballing your campaigns so that the good-will, confidence and success of one leads onto and magnifies the next.
It's not so easy to do that. There’s a lot of guesswork. If you can't be sure how much a campaign can raise, how many will give, who will be left at the end for later campaigns, you don't really know if even the first step of your plan will work. You make a guess based on what happened last time. You make a guess by looking at what other institutions do. All very well, but we all know what happens when you compare apples with pears. You end up making estimates that are never accurate.
领英推荐
You need a system that uses powerful analytics based on millions of real-world outcomes to look at every individual in your database and give you the depth of understanding you need.
You need to be able to visualise all the options. Compare pools. Model donor numbers, new donors, regulars, lifetime values. You need to be able to see what effect different cases will have. You need to compare solicitation methods. You need to be able to predict the effect of matches and challenges. You need to cascade campaigns, compare options, evaluate, re-evaluate, produce ROI estimates and, at the end of it all, you need a set of visualisations and estimates that are so compelling, so evidence based that your colleagues will back you to the hilt.
Serafina produces game-changing modelling; analysis and understanding that places you in the driving seat, in charge of your destiny, ready for great results which will transform all you do. Why will it do that? Because of the incredible combination of connectivity, insight and delivery.
Download your free eBook guide below:
What do we mean? As we said, Serafina, integrates seamlessly into your CRM, giving you access to the analytics and delivery tools without all those insecure and time-destroying manual data exchanges. It releases the power of targeted, structured research, opening up understanding and opportunities. It lets you plan evidenced campaigns you know you can deliver, every time. You now have the time, tools and the insight to put you in control to deliver your targets and so much more.
When you use software that has been specially created and designed to transform the ease of mass-fundraising, a new world of opportunity is presented. The opportunity to focus on things that matter, not worrying about data breaches and having the ICO breathing down your neck, not running endless exports or trying to get data back into your CRM.
When that software also reveals so much about your data and gives you such rich information garnered from educational philanthropy across the world, you have the knowledge to deliver your plans. When the software lets you see the impact of research, you can focus your efforts and deliver at your full potential.
When you can build and test, and predict and visualise your programme based on real evidence, you are in control. Now you have software that will help you obtain buy-in, let you set the milestone and chart your delivery of a programme you would once have thought far too ambitious but now realise is exciting and achievable.
With Serafina, you will run incredible campaigns. Not occasionally, but in series, building on greater success with every step. You will be in control. Your life will be easier but you will deliver so much more. Your colleagues will see this success and how what you are doing is transforming every part of your development programme. You will help achieve everyone's goals and get the recognition you deserve.
Knowledge, insight, evidenced based plans, these put you in control. Serafina’s data warehouse lets you analyse your potential, granting you clarity on your constituents anywhere in the world. Tens of millions of data points and advanced algorithms grant you instant access to model your plans and make the right decisions simply and quickly. You will give up searching for answers, instead providing the answers to all your team so everyone can meet and exceed their goals.