Know Your Customers to Grow your BRAND
Shereen Aggour
Business & Marketing Growth Consultant |Fractional CMO| I help businesses level up & take their next big step| Create brands|Drive acquisitions & craft customer experiences that boost retention for business growth|
Understanding your customers is like having a roadmap for your brand's journey!
?As a brand growth strategist, I can't stress enough the power of knowing your audience. It's the secret sauce to crafting messages that not only reach the right people but also resonate with them.
It’s exactly like those networking events which I cannot claim to like too much! Just as you wouldn't approach a tech enthusiast with a conversation about gardening unless you knew they had an interest in it, you wouldn't present your brand to an audience without ensuring it aligns with their interests and values.
?The same exact thing goes for your brand. Knowing your customers' likes, dislikes, and pain points allows you to tailor your messages, so they feel personal and relevant, and you become a trusted friend, not just another entity trying to sell them a product or a service!
Do you have any idea how many like you are out there?!
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Create this familiarity feeling with your customers, at the end of the day familiarity breeds comfort, and comfort leads to trust. And in the world of branding, trust is everything.
Once you do that conversions will start to happen more naturally and once the first one tips the rest follow with ease.These kind of relationships are the foundation of your brand's growth.
So simply put: To grow your business understanding your customers is a non-negotiable.
Take Lego for example, they found that ?the time frame in which children play with LEGO is becoming ever shorter, given the competition from consoles, tablets, smartphones and streaming services, so what did they do?They carefully curated different product categories that are especially recommended for adults! They leaned into the?'kidult' trend to grow its customers.
So, dive deep into the world of your customers, make every communication count and turn every interaction into an opportunity for growth and watch as your brand grows from strength to strength.
Its such crowded landscape, so make sure you STAND OUT!