Know when to adapt your strategy across Paid, Owned and Earned Media
Hi there! ?? Welcome back to Growth Tactics – it's been a while, it's good to be back! In this issue, we’ll be exploring how to leverage paid, owned, and earned media.
If your pipeline isn’t quite where you want it to be for H2, it could be that your media strategy is out of balance and it could do with a refresh.
Let’s break it down:
Owned Media
Owned media is your foundation and includes:
?? Email Marketing
?? Company Website
??? Social Media
Content Tips: Focus on providing value through blogs, videos, and white papers.
Pro Tip: Most recruitment companies have vast amounts of data and rarely communicate with it, create great content and send it regularly to your email database to maximise the audience you already have.
Paid Media
Paid media is a great way to increase brand visibility and drive conversions, especially if the market is slow. It includes:
Pro Tip: Take an omnichannel approach (integrated approach across multiple channels) and refine your campaigns based on performance.
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Budget Tips: Start with a modest budget, set clear ROI targets, and adjust based on results.
Earned Media
Earned media, like reviews and testimonials can play a big role in boosting your brand's reputation.
Build Relationships: Ask your customers for reviews, testimonials and case studies and engage with journalists, bloggers and influencers to spread the word.
Pro Tip: Social proof is huge, use your happy clients to help generate new ones.
Create a Balanced Media Strategy
Pro Tip: Wherever possible move your audience from paid to owned. Drive people to follow you on social, go to your website or get them to sign up to a newsletter.
Balance your budget across these media types and adjust your strategy based on analytics.
We recommend starting with owned media to create a strong foundation, adding paid for broader awareness, and amplifying your reach through earned.
If you'd like to your strategy through get in touch, we'd be happy to help.
Let's grow! ??
DMM @ theLEAP, the Full Service Marketing Agency for Recruitment Firms
4 个月Another great Newsletter team!!!