Know thy Customer

Every good morning in marketing and sales starts with a reminder to get to know your customer better, so I couldn't pass up the chance to share and memorialize this post.

You can also find the list below of the 10 questions he knows about his customer that helped build successful marketing.

Here are the 10 things to know about your customer which will allow you to connect in ways your competitors can't.

1. What motivates them more than money?

2. What do they fear?

3. What pisses them off more than getting cut off on the freeway?

4. What beliefs do they hold that don’t make sense to anyone else? (the weirder the better)

5.What seasonal changes affect their business?

6. What's a successful day look like?

7.What current trends are affecting their business and/or livelihood?

8. How have they been burned in the past?

9. Who do they aspire to be?

10. What’s the *exact language* they use to describe all the above?