Know Me! Surprise Me! Make It Easy For Me!

I want to take us back to the basics of the Experience Ecosystem? and why you need an Experience Promise?. If those terms are new to you, click here to read more about them on our web-site at MOFI.

Those three simple statements say so much and should be very easy to do, but it seems like in the world of knowing your consumer and how to best meet their needs it is very difficult. These three principles are non-negotiables in my opinion as a leader within any organization I am a part of, rather as an employee, advisor, or a consultant. They become the way we operate and do business internally and externally.

Over my career I have been lucky to participate many conversations with leaders in all areas of the Experience Ecosystem. In those gatherings the conversation is much around our struggles, challenges, and successes. And I continue to have the same epiphany - and it simple -?many of these leaders and organizations do not know?THEIR?consumer!

In April,?Blake Morgan spotlighted What Does It Mean To Be Customer-Centric In 2021? in an article in Forbes. In this article she supports these three basic principles: Know Me! Surprise Me! Make It Easy For Me! and steps leaders can take to be customer-centric.

So how do you this, Shawn? Below is the three core principles and values and how you can live them out as individuals, teams, and organizations. Enjoy!

KNOW ME

All journeys begin when you press the pause button, dive into the deep end of the empathy pool, and figure out how you can make your customers and employees feel known and cared for.

SURPRISE ME

By harnessing each new day’s opportunities and declaring that every night is opening night, you make people feel special and earn their loyalty.

MAKE IT EASY

The world already has plenty of overly complicated systems. Help your partners demolish the barriers that make customers and employees want to poke their eyeballs out.

To learn more about myself of MOFI,?CLICK HERE.?