Know How To Optimize Your Business Through Facebook Messenger Marketing

Facebook currently has close to 2.07 billion active users – that’s more than the population of China which is touted to be the most populous nation in the world. Anyhow, the statistics tell us that this is the best time for any brand to have market through Facebook and the horizon just couldn’t get any wider.

As a budding digital strategist, I am always looking for clever tactics used by brands in day-to-day marketing. Now that we know that on an average, a potential customer is bombarded with at least 200-300 pitches in a day, it is tremendously challenging to grab their attention. What we need from Facebook Marketing is to fabricate a series of solutions coming from a monolithic objective. Not only should your FM be able to assist customers in need, but also churn out irresistible offers.

If your Facebook marketing can do the aforementioned, the brand will automatically pull customers. Here’s how you can put an end to the never-ending predicament:

Direct Delivery Of Content

Traditional marketing has grown to be email-ridden, but aren’t we all trying to unsubscribe from almost everything now? With so many important emails coming in, people are anyway trying to pull themselves out of email chains, regardless of however close they are to that product, therefore, it’s safe to say that’ becoming inutile.

Using Facebook messenger to deliver content in such a case can be a quick alternative with sure shot delivery. Facebook IQ conducted a study which tells us that 63% said their messaging with businesses has increased over 2 years.

Subscriber List

A plenty of start-ups and brands are present in the market that offers a neat collation of subscriber list for you. Using their services, you can create a list of people, exactly the way your traditional marketing had an email list of clients and send mass messages to them. The open rate of the Facebook messenger is a whopping 80% while email is seeing a sluggish year at just 33%.

The Bot

If you don’t have a chatbot on your website of your own, you can create a messenger bot which will solve both the purposes. For starters, it will expedite the response rate of your Facebook page, ensuring that your customers will always know about your timely replies and presence. Secondly, you can create auto-replies and get creative with it. Add custom messages to your settings and let the magic roll.

Customized Content

A lot of brands on Facebook have already taken it to the next level and have started with customized content service. With too much noise on social media, people are usually bombarded with a lot of information that they don’t really need. With this, you can assist your readers/ customers with exactly what they need.

When your customers will ping you with a keyword, for instance ‘Bill Gates’, the Facebook messenger bot will automatically show them the latest articles on Bill. This turns things around for your readers and gives them exactly what they need without wasting their time. This is like one-on-one content marketing. To create a bot like this, you will easily find many tools online.

All Your Information On One Messenger

Recently I booked a flight with MakeMyTrip. After the booking, I got a WhatsApp message from MMT wherein they shared my flight details and a PDF of my ticket. I must say, they had me with that message.

I am sure it would not have cost them a fortune to create a channel like that, but the ease of use it offered was unparalleled. I don’t have to worry about losing internet connection at the airport and neither do I need to take a printout of my ticket. I can just open my WhatsApp and show them the ticket. In fact, I will have a consolidated chat box for my past travel details. use it offered was unparalleled. I don’t have to worry about losing internet connection at the airport and neither do I need to take a printout of my ticket. I can just open my WhatsApp and show them the ticket. In fact, I will have a consolidated chat box for my past travel details.

The entire experience felt smooth and appropriate.

Monetize

A lot of brands are now solely relying on Facebook messenger to get high-end sales leads and monetize their business. It is a given that Facebook messenger has more potential getting people’s attention, thereby a bigger response rate. Given that there are billions of people who are active on Facebook, email is now being seen as an activity of the bygones, where FM is the messiah of the future.

• It is far-reaching than other channels– marketers are getting ROI as high as 400%
• Open rates are as high as 100% / CTR over 99% - sales cycle reduced from days to minutes
• Reduced advertising cost by teaming the comment to message – reduce ad cost and quick demonstration /response
• Array of marketing options – plugin bots, polls, location targeting
• Easy to set up and fully automated – pre-set response, bulk messages
• It’s conversational 
• Fully scalable
• Easier and cheaper
• Re-engage potential customers – ask for feedback, seek quick responses, further assistance, click on messenger ads, location targeting, sponsored message, one-to-one targeting 

Facebook Messenger can be used for myriad reasons, but most importantly, it can give your customers speedy solutions, a critical need of the hour. Understand, a human is to err, but timely recognition of a problem and aiding it with the solution is what all customers seek from an organization. With Facebook, you are giving what they want and where they want.

Sources: 1, 2, 3 and 4.