Know Everything About Your Rival

Hi everyone!

Clients with an average advertising budget come to us quite often. Typically, these firms face the same dilemma. On the one hand, they need to promote themselves on the Internet. On the other hand, they do not have enough money for this. Therefore, they ALWAYS HAVE TO CHOOSE - which service to order from a marketing agency in the first place.

Let's try to unpack this using a typical situation as an example.

So you have a law firm that no one knows about. It has few ads, social media accounts are not growing, the website has very little organic traffic, etc. How will you act in this case? What is the FIRST STEP you will take?

Usually, inexperienced clients in this situation order a?PPC campaign?or other quick promotion methods. Then I have to spend a lot of time convincing them and explaining that they chose the wrong path.

See, ANY movement towards success must begin with STUDYING THE SITUATION and ANALYZING DATA. I mean website audit, social media audit, previous ad campaign, and SEO competitor analysis. Only after you study the current situation in the market and realistically assess your competitors will you be able to develop a strategy for your development correctly.

Now let's narrow down the problem and focus on only one area -?SEO competitor analysis. It consists of three main steps.

Step 1. Goal setting

Each analysis should begin with goal setting. The data you obtain has various applications. For example, you can find out:

• Exact areas where your firm lags behind competitors;
• Successful points of the competitors' strategy that can be adopted (creating some sections and pages, linking, working with reviews, etc.);
• The strategies that your competitors are not using.?

Step 2. Identifying competitor sites

1. Analyze the search results for the key queries.
2. Identify competitors. For example, use?Serpstat?or other digital tools. Enter the name of the site and see the report on competitors. Pay attention to the column "Common keywords" and "Visibility." The more common keyword phrases, the more likely this site is your direct competitor. The greater the visibility, the more chances that your competitor's strategy is pretty sound.

Step 3. Direct analysis

The third step is a direct analysis of the chosen sites. This stage is very tough and demanding, so I'd like to pay more attention to it. Therefore, I'll tell more about this in the following article. Stay tuned - you don't want to miss this information!

Do you know what services you need first? Use this opportunity to take another step toward your success!

Good luck!