Kneel before BLOG!

Been a while since I've sent one of these...but I'm into nostalgia (as evidenced by this post).

I can dive into movies from my childhood with the best of them. The unintended consequence of re-enjoying them through a new lens is…FRESH CONTENT!

Look, most sales reps (and marketers) stink at articulating:

• Problems they solve
• Impacts of not solving problems / the cost of inaction, and the granular specifics of these impacts beyond saying “you’ll waste time & money”.

They often struggle to walk a rep through the “chain reaction” of circumstances & outcomes that a problem causes for their prospects.

Forty-four years ago, plots to superhero movies had more holes than today's comp plans do for sellers missing quota. Dated effects aside, Superman II (1980) starring Christopher Reeve is still entertaining as hell.

Plot: Three Kryptonians (the “problem”!) seek to take over the earth (for no apparent reason whatsoever) but also enact revenge against Superman’s dad (who imprisoned them ages ago – get over it, losers!).

Their leader was General Zod, who insisted - repeatedly - that everyone on earth “Kneel before Zod!!! (like this post’s title! Get it?)"

All three possess the same powers as Superman – flight, strength, heat vision, and of course – super breath (underrated).

In the scene below, the 3 baddies simultaneously use their super breath to blow away EVERYTHING in their path (including citizens of Metropolis trying to protect their city).

Watch it – or don’t – and read on below.

The director demonstrated how devastating this power/problem is by filming and hyper-specific situations (both comedic and serious) showcasing how key stakeholders (citizens of Metropolis) are impacted in many ways by the problem:

– A phone booth – with a guy in it – topples over…

…which smacks into a fire hydrant…

…and causes pressurized water to spray all over the place.

A car is pushed backwards..

…falls into a hole…

…and bursts into flames.

Another car goes airborne…

…and smashes into cargo crates…

These all showcase “Chain Reactions”.

Also:

– A TOUPEE flies off a man’s head (does anyone wear these anymore???)

– Ice cream is blown off someone’s cone onto a man’s face

– People panic, attempting to flee for their lives

– A firehose sprays all over the place

– People flee as they wind pushes them, hanging onto poles for dear life

– A newsstand flips over

SO MUCH OTHER CHAOS AND DANGER.

The “Chain reactions”, “Chaos” and “Dangers” paint brutal pictures of the cost of letting super-villains going unchecked.

The problems you solve for your clients also result in “Chain reactions”, “Chaos” and “Dangers”…

…which you need to unpack for prospects in GRANULAR DETAIL, to improve your ability to show prospects you are a subject matter expert via cold outreach, discoveries, demos, storytelling, etc.

So, get GRANULAR.? In excruciating detail, unpack what happens when a problem goes unchecked and results in them wasting time and money?

What are all the steps and stuff that takes more time and resources? Which resources? How many more resources?

What are the ugly outcomes after each step? There's more than you realize.

You'll need your powers of observation and super-listening (to other prospects who tell you how they've been impacted).

Shine a light on these for your prospects and watch them kneel before YOU (note: that won't happen. Imagine it if you like, but that would be weird).

Thanks for reading! Have you seen my new-ish 97 second explainer video?