Knacktivated: Issue 4
Knack Collective
We’re a new breed of B2B marketing agency, with proven expertise driving partner channel growth.
From the desk of Knack Collective:
Have you ever found yourself saying, “I love you, but it’s ruining my life,” when it comes to your partners? (Sorry, we couldn’t help but include a reference to “The Tortured Poet’s Department.”) It can happen to the best of us.???
In all seriousness, sometimes partners and partner programs fall short of expectations. That said, sometimes those expectations could be clearer or more informed. Measuring your partners' success and your partner program’s overall effectiveness is critical for revenue calculations. It’s also essential to helping you and your teams understand where to focus your time, energy, and resources.???
This issue, we’ve provided you with content that will help your organization learn just how effective your partner program is at two levels: overall and individual. First up, you’ll find a blog by the Knack team that gives you a peek into the partner program maturity model that we reference with our clients and you can use as a guide to evaluate your own program. Second, there’s another blog on how to calculate the Partner Lifetime Value (PLTV) of individual partners to capture insights 1:1. And last, we’ve included a guide from CRN magazine that showcases some of the goals other channel leaders have for the remainder of the year.???
Which begs the question—what are your goals for your partner efforts, or should we say era? We’d love to help you achieve them.
Until next month,??
- The Knack Team?
This month's featured content:
Partner maturity models: How does your program stack up??
A partner maturity model maps a vendor’s progression through multiple stages of growth and sophistication. Each stage represents an increased level of collaboration and mutual success on the path to higher-impact results. This article discusses the insights Knack uncovered on the way to crafting its own maturity model. Read more here.
领英推荐
Unlocking growth: How to calculate Partner Lifetime Value (PLTV)
PLTV is a fairly simple calculation (yes, math, but don’t be scared!) that estimates the total revenue a partner will generate for a business throughout the entire relationship. Get the formula in our latest blog.?Learn more here.
Join Knack Collective at the 2024 Memorial Tournament! ?
Join members of the Knack team at Muirfield Village for the 2024 Memorial Tournament! Meet the Knack team, enjoy food and drinks on us, and witness the best golfers in the world play this iconic course.?
Event Dates: June 6-9, 2024
Event Location: Muirfield Village Golf Club - Dublin, OH
Interested in learning more or meeting up with the team? Click here to register and we'll be in touch with more details!