Knacktivated: Issue 3
Knack Collective
We’re a new breed of B2B marketing agency, with proven expertise driving partner channel growth.
Howdy from Knack!
Phew, we made it. We all survived the first quarter of 2024, and the second quarter is in full swing. ????
"The customer" has been on our minds this month. As it is every month, only this time with new customer experiences front-and-center. ?? ?
As the B2B landscape adopts more B2C attributes, it's worth exploring how you can leverage today's leading customer-centric experiences to keep your target audiences informed and engaged. And if you're providing your customers with the experiences they expect and need when they're looking to buy.? ?
In our latest content roundup, we explore a few ideas on how to do just that. To start, we'll delve into transforming marketplaces into buyer-friendly hubs for information, connections, and simple-to-fulfill transactions. Next, we'll explore ways to extend market development funds (MDF) and generate valuable marketing content and initiatives for both you and your customers. And finally, we'll share expert insights from Forbes highlighting B2C marketing principles that are effective in B2B, as well as those that may dilute your message. ?
We hope you enjoy this month's selections.
The Knack Team?
This month's featured content:
领英推荐
How to help your buyers win using B2B software marketplaces
How do you optimize marketplaces for B2B buyers? In this post, we highlight some of the factors that make marketplaces great, as well as some of the potential pitfalls. Then we show how you can apply our learnings to develop tools and strategies for creating best-in-class buyer-centric marketplace experiences. Learn more here.
Creative ways to use MDF for partner marketing
Did you know that roughly 60% of MDF goes unused each quarter? In this blog, we delve into some tried-and-true and unconventional yet effective ways to leverage MDF that may be available to you. It’s a map for maximizing return on investment, sourced from decades of experience navigating the partner marketing world. Check it out here.
Fourteen expert insights on B2B campaigns becoming more like B2C
Scan these expert insights to learn how incorporating more touch points, personalization, storytelling, emotion, and other traditional B2C elements could augment your B2B marketing strategy. Read more @ Forbes.
Love the insights here! To further refine your strategy and discover unexpected avenues for growth, consider implementing A/B/C/D/E/F/G testing across your digital campaigns to gauge nuanced consumer responses beyond traditional methods.