THE KISS PRINCIPLE

THE KISS PRINCIPLE

Keep It Simple Stupid (KISS).

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Distro took this approach with their branded short comics. They centered their communications around various scenarios in which life conveniently just worked itself out, drawing allegory between the situation and the Distro campaign.

While the comics were relatively short, this inbound marketing method proves overcomplication is overrated.

Simplifying larger marketing messages for a wider audience doesn’t necessarily mean having to disregard challenging topics, but they can be?presented in digestible formats.

Information shared with your audience should get more people to stop, understand, and take interest in your message.?

Don’t just tell people what you offer. Make it interesting. And Keep It Simple Stupid!.

If you don’t know how, we can show you where to start in less than 15 minutes.


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