Keep it Simple …..

There is no compulsion to have offers or promotions if you don’t have a basis for differentiating your product offerings

·?????? Understand what your customers are looking for.

·?????? Who are you competing against?

·?????? When a customer considers you as a purchase option, what are their key motivators?

·?????? By making a product offering, are you giving a tangible value to the consumer and yourself leading to

o?? Improved Market share

o?? Change of Market Segments

o?? Better yield

·?????? Is this beneficial to you?

o?? Topline growth

o?? Cost Savings

o?? Operational efficiency

· Will you spend some marketing dollars to make this a success?

Once this is analyzed, remember that the customer is not a subject matter expert and will most likely make a purchase based on simple factors.

So

Do not crowd your offerings to a point where the customer is more confused, i.e.

Keep it Simple……