KISS (keep it short & subconscious)

I admit it. I do go on… and on…

Maybe it’s because I love my work or because the subconscious loves repetition. Maybe because I want everyone to tap into the potential power of their deeper mind. But let’s face it – busy people rarely have time to read lengthy pieces. So how can we use the strengths of the subconscious for better communication, while keeping it short and strategic (kiss in so many forms)?

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Single Focus Wins

The conscious mind loves to analyze and rationalize, but the cost of mental switching while multitasking often ends up being inefficient (especially in learning). A single point of focus allows the subconscious to latch on fast (and connect the dots more easily).

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Simple language

The subconscious is the childlike mind, so fancy-dancy words and lofty ideas may fly over the head of your deeper mind (no matter how smart you are!) Clear and easy to understand language speeds processing and integration, whether it’s in an email, a meeting or networking, and makes concepts stick and actionable.

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Stories Sell

The subconscious is the imaginative storytelling mind. This long-term part of mind might stumble over tables and stats (unless they show a trend or paint a picture) but loves a good tale. Stories travel with us and incorporate into our world more seamlessly. Use them in presentations, pitches and branding for a deeper impact. And quotes are memorable snippets we tend to grasp quickly, like mini summaries we can put in our subconscious pockets.

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” Albert Einstein (see how it works?)

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Add Emotions

Emotions live in the subconscious mind. When we feel something or when it connects with deeper bodily or emotional qualities, we tend to relate better, remember better, or learn better. Emotionally charged subjects cut through the noise of intellectual jargon, connecting with our colorful and nuanced inner realm naturally and relevantly. Feelings can be motivating, persuasive and uniting.

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It’s all about YOU

You are the central character in your own life. Your clients, colleagues, friends and family are the most important people in their own lives, too. I’m always aware that the smart people who read my writing are looking to create the best life for themselves. If there’s nothing in it for you, the message misses the mark. I aim to provide helpful information that speaks to needs and desires – when you prioritize the other in your communication, you tend to be understood better (because you are talking THEIR language).

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Ok. So, I still went on a bit long. However, I wonder how you might be able to use these tips in your next business conversation, pitching a deal, when writing a proposal, or even when speaking to yourself? Let me know how you’re adding these tools of the mind to your everyday in the comments.

?If you’ve been grappling with some patterns, thoughts, feelings, behaviors that aren’t working for you anymore, schedule a chat with me – the subconscious mind is a powerful force to have on your side, and hypnosis helps you to take back your own power, from the inside out.

?KISS (keeping it supportive, sunshine!),

Jennifer

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