KIRSH Helmets Named Official Helmet of the Sturgis? Motorcycle Rally?

KIRSH Helmets inked a three-year partnership to become the official helmet of the Sturgis Motorcycle Rally. Sturgis, the largest motorcycle event in the world, has never had an official helmet. KIRSH Helmets offer riders the most significant change in motorcycle helmet technology in decades, a patented fluid-displacement liner inside a super-hardened shell. Unveiled in 2017, KIRSH Helmets will begin producing and shipping helmets in 2018. The company’s first product is the CHM-1, a half helmet which is available in eight colors. “Being a major player at Sturgis, an epic event for motorcyclists from around the world, is a part of our launch strategy,” said Donnie DeVito, president of KIRSH Helmets. “As we grow, we will be a significant part of the motorcycle helmet business and there’s no better way to start than to be the official helmet of Sturgis.” The three-year partnership makes KIRSH Helmets the official helmet of the Sturgis Motorcycle Rally through the event’s 80th anniversary in 2020. KIRSH will have a retail location in the City of Sturgis and is actively supporting several major events in the Black Hills of South Dakota, which is home to the Sturgis Motorcycle Rally.

Sturgis, the largest motorcycle event in the world, has never had an official helmet, and now this multi-year deal makes KIRSH Helmets the official lid through the event’s 80th anniversary in 2020. “We’re excited to have KIRSH Helmets on board as a sponsor of the Sturgis Motorcycle Rally. We’ve never had an official helmet, but their m a d e - i n - A m e r i c a products and their breakthrough technology makes them the exact right fit for this event,” Rally Director Jerry Cole said. KIRSH says size and style are key components that influence consumers when they shop for a helmet, and that's probably true. Despite overwhelming evidence that helmet use reduces the likelihood of injury for motorcycle riders, many go without or settle for poor-quality half-shell helmets. It sounds like KIRSH is targeting that latter group with a more effective helmet.

KIRSH will have a retail location in the City of Sturgis and is actively supporting several major events in the Black Hills.

#kirshhelmets, #sturgis

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