King of Burgers/Lord of MOLD!?

The team behind Burger King 's marketing campaigns needs a serious reevaluation. It's becoming a pattern - a good campaign followed by a bad one - and it's hard to comprehend how many missteps one company can make. The Moldy Whopper Campaign, in particular, is cringe-worthy. Supposedly designed to highlight Burger King's lack of artificial preservatives, the ad shows a Whopper covered in mold. While Burger King is known for being bold, is this always a wise move? The ad may be honest, but it's definitely not appetizing.

Many people, including Jonathan Maze on Twitter, expressed their disappointment with the campaign. While the honesty is appreciated, the overall consensus is a resounding "no" from me.

Source: https://thekoolsource.net/8-of-the-biggest-marketing-fails-of-all-time/