KINESSO UK&I supports the IAB Gold Standard

KINESSO UK&I, IPG Mediabrands’ tech-driven performance agency, has doubled down on its commitment to fostering greater transparency through the digital supply chain by successfully renewing its Internet Advertising Bureau’s (IAB) Gold Standard certification.?

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The IAB Gold Standard certification is designed for both digital media buyers and sellers, with the aim of enhancing the digital advertising experience, ensuring compliance with GDPR and ePrivacy regulations, and improving transparency within the supply chain to drive wider trust.?

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The aim of the IAB Gold standard is five-fold:

• Reduce ad fraud
• Uphold Brand Safety standards?
• Improve customer experience?
• Help compliance with GDPR and ePrivacy laws?
• Strengthen the supply chain transparency?

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KINESSO UK&I's Head of Addressable Activation, Nathan Taylor-Billings said: “We're a proud member of the IAB’s Gold standard certification. The Gold Standard is just one way in which we're demonstrating our operational excellence and our drive to establish a stronger advertising ecosystem. Ensuring the advertising landscape is more transparent - driving trust with our clients and consumers - should be the ambition of all industry stakeholders.”?

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There have been recent additions to the IAB Gold standard including demonstrating requirements within Security and Fraud, including onboarding checks for financial clients and Buyers.json and DemandChain Object. Buyers.json is a mechanism for advertising systems and other intermediaries between a payor and publisher to publicly declare the buyers that they represent, meanwhile?DemandChain Object enables sellers to see all parties who are involved in buying the creative.?

These standards help address the challenges around malvertising and nefarious ads by providing transparency around the entities that are involved with publishing these adverts. KINESSO UK&I supports these initiatives and demonstrated its commitment within the robust application process.?

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Enhancing transparency within the intricate programmatic ecosystem remains a pivotal goal for KINESSO UK&I, and the agency is steadfast in its commitment to supporting initiatives which play a crucial role in trust and enhance performance for our clients and teams. ?

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You can find out more information about the IAB's Gold Standard certificate here.