Kimberly-Clark lowers sales forecast amid consumers opting for cheaper alternatives

Kimberly-Clark lowers sales forecast amid consumers opting for cheaper alternatives

Welcome to Tissue Weekly North America! Your new weekly newsletter on LinkedIn about the tissue market.

Below, take a look at this week's highlights:


  • Kimberly-Clark lowers sales forecast amid consumers opting for cheaper alternatives

Photo: Kimberly-Clark / Glassdoor

Kimberly-Clark, the maker of Kleenex tissues and Huggies diapers, has revised its annual organic sales growth forecast downward after missing Wall Street’s third-quarter expectations. The slowdown in sales is linked to consumers opting for cheaper personal care products, moving away from the company’s more well-known and expensive brands. Read more.

  • Procter & Gamble reports Q1 fiscal 2025 results with 2% organic sales growth

Photo: Suria Barbosa

Procter & Gamble Company (P&G) announced net sales of US$21.7 billion for the first quarter of fiscal year 2025, reflecting a one percent decline compared to the same period last year. However, the company’s organic sales, which exclude the impacts of foreign exchange and acquisitions or divestitures, grew by two percent, building on a seven percent growth in the prior year. Learn more.

  • Essity joins European Commission’s AI initiative

Photo: Pressbild

In August, new legislation regulating the use of artificial intelligence (AI) came into effect in the European Union, focusing on risk mitigation according to AI’s potential impact. To ensure compliance, the European Commission launched an initiative known as the The AI Pact, inviting companies to adopt an ethical and safe approach to implementing this technology. Click to learn more.

  • Sustainable plumbing solutions highlighted during National Toilet Tank Repair Month

Photo: Disclosure

During National Toilet Tank Repair Month this October, attention is being drawn to the advantages of sustainable household practices, with a particular emphasis on plumbing maintenance. This initiative underscores how products like eco-friendly bamboo toilet paper can benefit both plumbing systems and environmental sustainability. Learn more details.

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