Killing Copy-An introduction.

Have you ever gone onto the internet to find a solution and found a piece of content super relatable and oddly satisfying? Yeah, that is EXACTLY the copy we are talking about!

Copywriting is one of the most wanted (Yeah, you read it right!) Skills in today’s world. With content becoming the heart and soul of digital marketing and advertisement, Brands are hunting content that can engage its customers, connect with them on a spiritual level, convert leads, and delight customers into developing a long-term relationship. A copy that does it all and more is the Killing Copy every brand needs.

Here is a list of attributes that makes a Copy “MOST WANTED”.

A KILLING copy tells a KILLING story !

Whether you are writing a blog post or a product description, a sales page or a brand narrative, story sells everywhere! A killing copy always connects to the ideal buyers at a personal level and engages them as if they’re staring in a story. If you can put lead into story mode and convince them that the brand is their “savior” you’ll close the deal in no time.

In simpler words, A killing copy has a story like approach that portrays buying persona as the ideal center character, talks about their pain points and magically offers a solution to them.?Storyline content is highly engaging and has as much as 30% more conversion rate than straight content.

A KILLING copy knows why is it being followed

An effective copy knows the intent of the users that see it, read it and concert through it. It is basically like a serial killer that know the crime he needs to commit very well. In simpler words, Good copy is never written for the search engines, It is written for people who are in desperate in need for someone ( or something) to clear the clutter and provide them solution to an issue. A good copy always keeps in mind the search intent of people who are to be helped through it. Keywords come later !

A KILLING copy Looks direct into the eye

Obviously, a copy cannot look into the eye but it can call out facts, figures, make a point through clear and obvious statements and talk in first person. It is important for the copy to speak directly to the person reading it, be just the right level of detailed, use just the right level of vocabulary, and make solid fact based points. Copy with such attributes build trust and authority, makes the reader feel he is the center of attention, and eventually, coverts like crazy.

A KILLING Copy tells you what to do.

An authoritative copy can bring you down to the desired action in no time. It makes a solid point, takes you through the journey of decision making phase, convinces you, and presents to you a strong CTA. A strong CTA works as the final nail to close the deal. A killing copy without a killing CTA is just like a MOST WANTED criminal with no weapon ( Means in trouble, real bad)

If your copy has all these, there is not a chance that you're on your way to a multi-million dollar business soon. Through out this newsletter, I would be sharing some of the Killer tricks that you can use to amp up your content game.

If you think, you can handle conversions beyond capacity, subscribe to the newsletter and lets connect.