Killer Ways To Keep Visitors Visit Your Website Frequently.

Have traffic but low conversions? Your bounce rate may be too high. In this guide, we'll share some factors that keep visitors hooked and browsing your website.

In some cases, this can mean your website is perfectly responding to whatever query they had, and so the visitors in question had no need to stick around.

This is a rare occurrence and even if you perfectly answer their question, you want to draw visitors to check out more of your content and, ultimately, do business with you.

While you want to push most metrics as high as you can, bounce rate is that you generally want to keep low, if possible.

If your website is sees a fair amount of traffic, or even a recent uptick in views, without a good conversion rate to match, there’s a good chance your bounce rate is too high.

Your bounce rate is the percentage of visitors to your website who leave after viewing a single page – in other words, they hit one spot on your website and then “bounce” off.

Here, Some Great ways to keep visitor hooked on your website.

Your Site's Load Time

The fastest way to turn visitors away from your website is by keeping them waiting.

Even though they clicked on your site, chances are there were plenty of other enticing options in their search results. If your site is laggy and slow, then they’ll pick another that works faster.

Since evaluating your pages yourself would be tedious, this is where SEO tools can help you out.

The most straightforward tool for assessing the speed of your pages is Google’s PageSpeed Insights. Simply plug in any URL you’re curious about and set to work on pages with higher load times.

Addressing high page load times is usually simple. Any page with a high volume of pictures, ads, animations, or other visual elements will take longer than text-heavy pages.

Mobile-Friendliness

With so many people doing their browsing on mobile, failing to optimize for smartphone screens is a critical mistake.

The number of mobile users has increased every year and so should your emphasis on the mobile functionality of your website. If your pages won’t load or are unreadable on smartphones and tablets, anyone using such devices will bounce immediately.

This isn’t to say you should forget about desktop users, though – far from it.

Much Search Engine Optimization content in recent years has touted a mobile-first approach, but this is overly simplistic.

Mobile users have increased every year, but it’s important to keep in mind that the bulk of mobile browsing consists of checking emails and scrolling through social media.

Links & Navigation

No matter how quickly your site loads or how nice it looks on mobile, visitors to your site won’t be happy if they aren’t getting what they expect from the links they click.

Part of that is linking going to unexpected places, and part is external links that inconvenience visitors. Let’s address a few problems here.

Fix Broken Links

Broken links are a ticket to a bad user experience that will chase visitors away from your site.

What’s more, they hurt your search ranking – Google’s web crawlers stay away from sites full of non-functioning links.

This is a pretty simple fix. Plenty of tools like this online broken link checker are good for periodically auditing your website.

Link checks will find all of the broken links on your site – meaning you don’t have to comb through every page and blog post to find every last one.

Make sure your website is a clear purpose and well-designed.

When it comes to web-design, make it simple. Forget the bells and whistles, and focus on the essentials. Here’s more in-depth guidelines from Hubspot to help you get started that include simplicity and hierarchy, and bring us to another point: usability.

Choice of Keywords

About that information: If it’s not relevant to the visitor’s needs, they’ll bounce right away.

People like to find the things they expect. If they searched using a particular keyword, then they navigate to your website and find nothing to do with that keyword, they won’t stick around.

Keyword optimization, then, is about a lot more than just ranking.

You might rank for some powerful keywords, but if those keywords aren’t related to your website or your products, you’re bound to frustrate the visitors.

Entire articles and strategies have been written about keyword planning, and we don’t have time for all of that here.

But there’s one bit I do want to stress: Taking a balanced approach is the key (heh) to effective keyword optimization. Here’s what that looks like.

Go for High-Value Keywords

“With high-value keywords comes high-value traffic,” This is indeed true!!!!!

All that means is you should prioritize keywords that are more likely to convert to sales.

Conclusion

With so many different reasons that visitors might have for bouncing, addressing everything can seem overwhelming.

And it’s true – there are simply too many factors for you to optimize absolutely everything about your site.

Every visitor is different. While an opt-in form might help you speak to some visitors, others might be put off by the pop-up window in their face.

Optimizing for certain keywords will make some visitors less likely to bounce, but you’ll inevitably neglect other keywords, causing others to think your website is irrelevant to them.

The key to not pull your hair out while doing all this is to look at the big picture and to know your audience.

With every decision you make about your website, keep your audience in mind. You might alienate some readers and potential customers, but as you speak more effectively to your core audience, your bounce rate will dip – and your conversions will skyrocket.