It killed. Ripped the world into shreds. And left behind a Million-Dollar Marketing Strategy so Simple you can Apply to your Business Right Now.
Photo credit: The Oecd Forum Network

It killed. Ripped the world into shreds. And left behind a Million-Dollar Marketing Strategy so Simple you can Apply to your Business Right Now.

From Central Asia, via Crimea, to the Western parts of Europe, the Middle East and North Africa.

It took 4 years to make its way through.

A blood-thirsty disease mankind has never witnessed.

The Bubonic plague...

Or the Black disease as fearfully called - was the first ever PANDEMIC to shook the world in 4 different waves.

Each wave tearing apart continents, countries, and communities.

Leaving in its wake; Heartbreaks. Deaths...

And surprisingly, a Million-dollar Marketing Strategy so Simple you can apply to your Business right now!

In a moment, I'll tell you what this strategy is all about.

But first, let's get some facts right about the Bubonic plague.

Now this disease wasn't random.

Heck. Nothing of such scale and magnitude happens without a cause.

An element of chaos.

Or a sequence of events leading to it.

Take for example;

When the Tohoku earthquake shook Japan and caused The 2011 Tsunami

Or when the combination of tropical waves led to Hurricane Katrine in the U.S

Both cases wiping out lives and millions of dollars in damages.

In the case of the Bubonic plague, however...

3 elements of chaos were present.

  1. Humans
  2. The Infectious agent itself.
  3. And an Enabling environment.

Impact. Fear. Virality.

You get all of these when they combine.

But here's the thing, and it's about the Simple marketing strategy I talked about earlier.

You see...

To scale your business past a certain profit/revenue limit...

You don't necessarily have to create another product/service.

Or keep barging your prospects with hard-sells.

Because when you understand how the 3 elements of chaos transmute from creating a pandemic to creating an evergreen marketing masterpiece...

Everything changes.

Here's what I mean;

For a business to thrive, you need 3 basic things.

  1. Humans to sell to
  2. What to sell
  3. And where to find them and sell.

Put another way;

1)The audience who’d BUY your offer/product        
2)The OFFER itself        
3)And the Environment you’re selling in OR part of the market you’re selling to.        


Here's How to Engineer them to Scale your Profits this Month.

  1. Your audience.

First thing you need to know is who you're selling to.

Your audience.

Yh, you're selling to women.

Most of 'em are mothers working double shift.

Take home pay between $300-$600/month...blah blah blah

All of these make up your ICP...

But they hardly open up the sales.

Because merely knowing them by their names and where they live and the jobs they work... won't make them buy.

Except you get into their heads and see for yourself the experiences they've lived.

But getting into their heads is not as complicated as it sounds.

All you have to do is ask questions that peel the layers off their problems until you get to the bottom of their pains.

Take for example, when you ask yourself...

What have they seen in the past?

You're unraveling the trauma and pains they've lived while looking for solutions.

How much do they know about their problems... the solutions in the market (your competitions)... and your own product?

You're trying to see how you can become an intersection between their experience and desired outcomes.

What beliefs are prevalent amongst them?

You're moving them from the realm of disbelievers to believers in a solution (yours)

What's their journey to this page (your landing page, email list, booked sessions) like?

Again, how much they've endured on their way to you.

Asking questions would guide you on crafting the right message that’d convert a good number of your audience...more than you've ever done.

And that is how you get an audience to believe you. Buy from. Again and again.



2. Your OFFER.

If your offer is similar to someone else's, they won’t buy.

Don't be the best in your field, be different.

If your offer is good, but can be easily passed on without feeling of guilt or? sense of loss, they won’t buy

Don't make them feel comfortable not taking a decision.

Urgency, Scarcity, Exclusivity are at your disposal -- use them.

If your offer isn’t stacked enough to eliminate objections and provide appealing solutions, they won’t buy.

Find the venom that stings them, give them antidotes and immunity as your offer.

And lastly, if it doesn’t promise clarity – a smooth and marked path that leads straight to their destinations – they won’t buy.

Give them a future without confusion.



3. Part of the Market you're selling to.

This borders on the two things above.

Because your audience and offer (from your competitors) are what make up your market.

This is why to make sales with an impact likened to a pandemic…

You have to understand what we call “The 5 Market awareness level” on a much deeper level.

Unaware: the audience isn’t aware of his needs or desires. So he won’t honestly admit to himself without being led into it by your sales copy/emails/ads.

Usually the most difficult to sell to.


Problem aware: the audience knows he has a need. But no desire. He doesn’t yet realize the connection between the fulfillment of that need and your product.

They have the largest numbers in your market.


Solution aware: customer recognizes that he wants what the product does (i.e the solution to his problems), but he doesn’t know there’s a product (your product) that’d do it for him.


Product aware: the customer knows of the product but doesn’t want it yet.


Most aware: the customer knows your product, knows he wants it but hasn’t made up his mind to buy it yet.


Fact is, when you understand how to sell to each part of this market…?

You open up a new path of profits entirely.

Because now, you can sell the same or similar services/products to different people at the same time.

Take for example;

If you’ve been selling to a "solution aware audience" and you realize your profits have been stagnant over months,?

You can put up a sales page that targets problem aware level – the largest group in terms of number – and structure your copy in a way that appeals to their state of minds.

You can also do the same for other levels.

This way you’d sell more.

Charge more.

And potentially 2X, 3X…7X your business in no time.


Keep in mind, just like 3 elements of the pandemic...

Scaling your business past your current income level needs:

  • Your audience
  • Your offer
  • The part of the market you’re selling to.

Ignore the buzzwords and guru-tactics online that only serve to confuse you more.

Focus on these 3.

Remember, if they could create a pandemic out of nothing...

They can help you sell thousands-millions in profits...even without creating another product/service OR making ridiculous claims.

That’d be all.


PS: Are you having problems adding extra profits to your business even after you’ve spread yourself thin across all platforms…

I know exactly how to help you fix that.

Just send a quick DM.

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