Kids Scooter market size will be USD 0.02 billion in 2023 and will grow at a CAGR of 3.0% from 2023-2030: Cognitive Market Research
Introduction of The?Kids Scooter Market
The kid's scooter market is growing due to several factors. First, there is a rising emphasis on outdoor activities and physical fitness for children, encouraging parents to invest in scooters as a fun and active mode of transportation. Additionally, the eco-friendly and cost-effective nature of scooters appeals to environmentally conscious parents. The availability of innovative designs and safety features further boosts their popularity, making kids' scooters a preferred choice for both recreation and short-distance commuting.
In October 2022, MotoCorp, the world's largest two-wheeler manufacturer, ventured into the electric two-wheeler market by introducing its dedicated kids two-wheeler brand, Vida.?
Key Insights from Kids Scooter Market Report
The Global Kids Scooter market size will be USD 0.02 billion in 2023 and will grow at a CAGR of 3.0% from 2023 to 2030.
Increasing Active Lifestyle Trends to Provide Viable Market Output
The increasing emphasis on active lifestyle trends is a driving force in the Kids Scooter Market. As parents and caregivers recognize the importance of physical activity for children's health and development, scooters have become a popular choice for encouraging outdoor play and exercise.
In November 2022, Aprilia, a brand owned by the Piaggio Group, made its entry into the electric bike segment by launching Electrica, a kid's motorcycle in the supermoto class. This exciting debut took place at the Milan Motorcycle Show, marking Aprilia's foray into the kid's two-wheeler market.
Scooters provide an engaging and active mode of transportation, allowing kids to have fun while staying active. This trend aligns with the desire for children to enjoy the outdoors, contributing to the market's growth as a means of promoting an active and healthy lifestyle.
Changing commuting patterns play a significant role in driving the Kids Scooter Market. With evolving transportation preferences, more parents are seeking eco-friendly and efficient alternatives for their children's school or short-distance commuting. Scooters offer a convenient solution for such trips, reducing the reliance on car rides and encouraging active mobility.
In November 2022, Piaggio Group introduced the 2023 edition of the Piaggio 1 electric scooter, which is now known as the Piaggio 1 Active. A 3 kWh battery powers this kid's scooter and offers a top speed of up to 60 km/hr, providing an efficient and eco-friendly mode of urban transportation.
As a result, changing commuting patterns, where parents opt for scooters, are propelling the growth of the kid's scooter market by providing a practical and sustainable means of transportation for kids.
Market Dynamics of the?Kids Scooter Market
Increasing safety concerns pose a significant challenge in the Kids Scooter Market. With the paramount importance of child safety, any accidents or injuries involving scooters can erode consumer trust and result in potential regulatory scrutiny. Manufacturers must invest in stringent safety measures, including durable materials, reliable brakes, and age-appropriate designs, to address these concerns. Additionally, educating parents and children about safe scooter usage and promoting the use of safety gear is vital to mitigate safety-related challenges and maintain a positive market reputation.
Impact of COVID–19 on the?Kid's Scooter Market
COVID-19 had a mixed impact on the Kids Scooter Market. Initially, there was a slowdown in production and sales due to supply chain disruptions and lockdowns. However, the pandemic also stimulated the market as parents sought outdoor and socially distanced activities for their children. As people looked for alternatives to public transportation, scooters gained popularity as a safe means of mobility. E-commerce also played a significant role, with increased online purchases of kids' scooters, further contributing to market growth.
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Competitive Landscape of the?Kids Scooter Market
The competitive landscape of the Kids Scooter Market is characterized by several key players such as Micro Kickboard, Razor, Globber, Radio Flyer, and Yvolution. These companies offer a wide range of scooters designed for various age groups, focusing on safety and durability. The market also includes a growing number of smaller and niche players offering innovative designs. Competition is driven by factors like product quality, safety features, pricing, and effective marketing strategies, ultimately enhancing the choices available to consumers.
Kids Scooter Industry News
Top Companies Market Share in Kids Scooter Industry:
Kids Scooter Market Analysis
Type Segment Analysis:
The 3-wheelers have captured the largest market share in the Kids Scooter Market due to their superior stability and safety, making them an ideal choice for younger riders who are still developing their balance and coordination skills. These scooters provide an extra wheel for support, reducing the risk of falls and injuries. Parents often prefer 3-wheelers as a secure option for their children, driving their popularity and market dominance, especially in the early stages of Scooter learning for kids.
The 2-wheelers are experiencing the highest Compound Annual Growth Rate (CAGR) in the Kids Scooter Market due to their appeal to older and more experienced young riders. As children gain confidence and develop better balance and coordination, they transition to 2-wheelers for a more challenging and exciting riding experience. These scooters are often designed with advanced features and stylish designs, making them attractive to both kids and parents. The growing demand for 2-wheelers reflects a shift toward higher-performance scooters as children become more skilled and adventurous in their riding.
End-User Segment Analysis:
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Sales Channel Segment Analysis:
North American Kids Scooter Market dominates the largest share of the global market!
North America has secured the largest market share in the Kids Scooter Market for several reasons. First, it benefits from a high level of disposable income in households, enabling parents to invest in recreational products like scooters for their children. The region also has a culture that promotes outdoor activities and a strong focus on physical fitness, making kids' scooters an attractive choice. Additionally, an established brand presence and a well-developed retail infrastructure make scooters easily accessible. Regulatory standards for child safety are robust, providing reassurance to parents about the quality and safety of products. All of these factors, combined with effective marketing and diverse product offerings, contribute to North America's dominant position in the Kids Scooter Market.
Asia Pacific is experiencing the highest Compound Annual Growth Rate (CAGR) in the Kids Scooter Market due to a combination of factors. Rising disposable incomes, urbanization, and changing lifestyles in the region have led to increased demand for recreational products for children. The appeal of outdoor play and the influence of global trends have driven scooter sales. Furthermore, manufacturers are catering to this growing market by offering a wide range of affordable and innovative scooter options, contributing to the remarkable CAGR of the Kids Scooter Market in Asia Pacific.
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