Kids grow so up fast, right?

And it’s hard to keep up.

Said every parent ever.

I’m a mom of 2 kids - a a 6-year old boy and a 2-year old girl.

As as the journey of Furlenco Kids evolved, it took me back to my journey as a mom. Doing up my kids’ room, for the last 6 years.

It took me back to those Pinterest boards. We’ve all done that, right? Pristine furniture with bedding that gives pops of colour. Decals adding character to pastel walls. End-result? An atmosphere for any kid to be little Einstein.

So my dream rooms looked something like this.

Non-pinch. Soft-close. Rounded edges. Guard rails. And there I was introduced to a whole new dimension. The big S — safety.

So armed with these, I set out to shop for my kids’ rooms.

And bam! That dream turned into reality pretty soon.

Anything that remotely matched my Pinterest ideas, cost a bomb! Of course I-love-my-kids-and-would-do-anything-for-them and all, but parting with a chunk of their college education?

The alternative? The mass of stores in India consider ‘good’ kid’s furniture in India to be painted with all the primary colours, with a giant decal of a popular theme pasted right at the center!

Middle ground didn’t exist.

So, I carpenter made everything, with a reasonable level of satisfaction …and then…

My kids started outgrowing the furniture. The table became too short, the guard rails became too tall, The bed became too tiny, and there was a bunch of stuff that they didn’t need anymore.

This led to the age of yard sales. Aside from the nightmare of coordination to get all this going (its furniture! its heavy, bulky and HARD to get rid of!), it was just a little bit heartbreaking.

Because I needed to do the exercise of thinking, planning co-ordination all over again after having invested in it before.

Many parents I’ve talked to mirror this experience, and end up with compromised solutions for their kids’ rooms.

That’s where kid’s furniture on a subscription basis made eminent sense to us, at Furlenco. But not just any kid’s furniture. A range designed keeping the kid at the centre, and the smiling parent at the sidelines.

With not-just world class safety features built into it, but wonderful additions like writable surfaces, magnetic walls and block shaped cushions that nurture the creativity and imagination that our kids have in abundance.

This 6 month journey on kids has been a joy for us. A labour of love, if you will. And finally, we are delighted to bring this, for you to experience.

Presenting Furlenco Kids, dedicated to you. Click the link below, to explore!