Kickstarting your GIS Career - Tips from Joseph Kerski and Nathan Heazlewood

Recently Joseph Kerski Phd GISP and I held a webinar about GIS career development with tips about searching for GIS jobs, writing relevant CVs and how to prepare for GIS job interviews. The video of that webinar is available here: https://www.youtube.com/watch?v=fvKEg5cDOdU

This article is a written summary of what was discussed in that webinar with some additional information and responses to questions that we did not have time to respond to during the webinar. Joseph and I decided that to have a superhero theme for the webinar to make it more interesting and fun, and that theme is recycled in the following article. Joseph and I have an common interest in GIS education and supporting emerging GIS professionals so parts of this are targeted at that audience, although much of what we mention below is also relevant for anyone at any stage in your career.

Introductions

Dr. Joseph Kerski is an American geographer, educator, and GIS (Geographic Information Systems) expert known for his work in geospatial technology, geographic education, and mapping sciences. He is a strong advocate for using GIS in education and has contributed significantly to promoting spatial thinking in schools and organizations.

Some more about Joseph:

https://www.dhirubhai.net/in/josephkerski/

https://www.josephkerski.com/

https://spatialreserves.wordpress.com

https://esriurl.com/ourearth

Joseph drew from this Storymap during the webinar:

https://storymaps.arcgis.com/stories/caa10527808a417e9e7ca1b66aa66105 (Effectively Using GIS in Your Career Pathway)

Nathan Heazlewood is a team leader and principal consultant in the Geographic Information Systems (GIS) industry, known for his expertise in geospatial project management, data governance, and GIS strategy development. He has extensive experience working with both public and private sector organizations, helping them effectively implement and manage GIS technologies. He is often an evaluator for hiring new staff.

See https://www.dhirubhai.net/in/nheazlewood/

Writing a good GIS CV (resume)

To craft a strong GIS resume, keep it concise (1-2 pages), easy to read, and impactful by using clear formatting, bullet points, and keywords from the job advertisement. Start with a brief summary highlighting your GIS expertise, experience, and key skills. Focus on evidence rather than just platitudes.

Using keywords from a job advertisement in your resume is crucial because many companies use Applicant Tracking Systems (ATS) to filter applications before a human even sees them. These systems scan for specific words and phrases related to the job, such as GIS software programming languages and skills (e.g. spatial analysis, remote sensing, data visualization). Even if a resume reaches a human HR officer, they often conduct an initial screening based on how closely a candidate's experience aligns with the job description. By mirroring the language used in the ad, applicants increase their chances of passing both automated and manual screenings, ensuring their resume moves to the next stage for consideration.

It is also important when using a job website to search for multiple versions of terms: i.e. don't just search for keyword "GIS", you should also search for "geospatial", "spatial", "geomatic", and "location intelligence" etc.

Getting key points mentioned early in a CV is crucial because hiring managers often scan resumes quickly, sometimes in just a few seconds, before deciding whether to read further. Placing the most important qualifications, skills, and achievements at the top—such as a strong summary statement, key GIS skills, and notable accomplishments—immediately captures their attention. If a hiring manager sees relevant experience early on, they are more likely to continue reading, increasing the chances of the applicant moving to the next stage. A clear, engaging introduction ensures that your resume stands out in a competitive job market.

Tailoring a resume to the key requirements in a job advertisement is essential because it ensures that your qualifications closely match what the employer is looking for, increasing your chances of being shortlisted. Additionally, hiring managers look for candidates who clearly fit the role, so emphasizing the most relevant GIS skills, and industry experience makes your resume more compelling. Since each job may have different priorities, it’s important to tweak your resume for each application, adjusting your skills, experience, and accomplishments to best reflect what the employer values most. This targeted approach makes you a stronger candidate for each opportunity. One tip is to use the requirements list from the job ad or job description as subheadings in your resume (in the original order) and to respond to each one of those points.

Differentiating yourself in a CV is crucial because hiring managers often receive many applications with similar qualifications, and you need to stand out. Avoid generic statements or simple lists of software (e.g., "Proficient in ArcGIS") without context—these are meaningless without evidence of real experience and impact. Instead, provide specific details about your work, such as the tasks performed and the outcomes achieved (e.g., "Used ArcGIS ModelBuilder to automate spatial data processing, reducing analysis time by 30%"). Since GIS software like ArcGIS has a vast range of applications, specifying which tools and components you’ve used (e.g., ArcGIS Online for web mapping, Spatial Analyst for terrain modeling) makes your expertise more compelling. This approach demonstrates your ability to apply GIS skills to solve problems, helping you stand out from candidates who only provide a software list without context.

Using positive and assertive language in a resume is important because it conveys confidence, competence, and a proactive attitude—qualities that employers look for in a candidate. Strong action verbs like "developed," "optimized," "implemented," and "analyzed" demonstrate your ability to take initiative and deliver results, rather than just listing responsibilities. Assertive language helps frame your achievements in a compelling way, making it clear how you contributed value to past employers or projects. For example, instead of saying "Responsible for creating maps," a more impactful statement would be "Designed and produced 50+ high-quality GIS maps that supported urban planning decisions."

Imagine a situation where 2 members of the same team, doing the same role, with the same responsibilities are both applying for the same job opportunity: if one uses reticent language in their CV and the other uses more positive and assertive language in theirs then the second one is more likely to be granted an interview. The image below provides an example of this.

Breaking into the GIS industry can be challenging for graduates and students, as many employers seek candidates with real-world experience, creating a catch-22 situation where experience is required to get a job, but jobs are needed to gain experience. One way to overcome this is by volunteering for GIS-focused nonprofit organizations (NPOs), such as humanitarian mapping projects or environmental initiatives, which provide hands-on experience while building a portfolio. Additionally, writing blog posts or sharing GIS projects on platforms like LinkedIn or GitHub can showcase skills and attract industry attention. Students can also leverage academic assignments, describing them as problem-solving experiences in their resumes and portfolios. These approaches help demonstrate practical GIS skills, making candidates more competitive in the job market.

Including non-GIS job experiences in a CV can be valuable, especially for students or early-career professionals, however, it's important to keep these entries brief. For example, if a GIS student worked in a fast-food chain or supermarket, it's enough to mention the job title and the length of employment (e.g., “Customer Service Team Member, 6 months”), without delving into detailed descriptions of tasks like "taking orders" or "cleaning tables." Hiring managers for GIS roles are likely familiar with the nature of such positions and won’t need to read extensive details. Mentioning these roles shows that you are reliable and capable of working in various environments but ensures the CV remains focused.

Keeping a file of all your achievements—including certificates, performance reviews, job descriptions, and even congratulatory emails—is incredibly important for several reasons. First, these documents serve as evidence of your capabilities and accomplishments, making it easier to provide proof of your skills during job applications or interviews. They can also help you reflect on past successes, identifying key strengths and areas of growth. Even seemingly small achievements can be valuable later, especially when applying for specific roles or projects that require niche skills or experiences. For example, a performance review that highlights your teamwork or a congratulatory email from a supervisor can be used to demonstrate qualities like collaboration or problem-solving, which are highly sought after by employers.

Creating a GIS portfolio of past work is an incredibly effective way to showcase your skills and stand out when applying for jobs. A portfolio allows potential employers to see real-world examples of your capabilities, such as maps, spatial analyses, or web applications you've developed. A great way to present this portfolio is through an online format, such as a StoryMap or a personal website, which can be easily shared through a hyperlink in your CV or cover letter. This not only makes your work easily accessible to employers but also demonstrates your ability to use GIS tools creatively and effectively. Including a link to an online portfolio in your CV can be particularly advantageous because it allows employers to view your work in a dynamic, interactive way, which can make your application more memorable. Additionally, an online portfolio serves as an evolving showcase that you can continuously update as you gain more experience, keeping your application fresh and relevant.

Conducting a web search for examples of good GIS CVs or CV layouts can be highly beneficial when crafting your own resume. By reviewing a range of examples, you can gain insight into effective formats, structure, and content that appeal to employers in the GIS field. These examples can show you how to present your skills and experience in a clear, professional manner while highlighting the most relevant GIS technologies and achievements. You can also see how others have successfully used sections like skills, project portfolios, and technical proficiencies to make their CVs stand out. Additionally, researching these examples can help you identify industry-specific trends and best practices, ensuring your resume aligns with what hiring managers and recruiters are expecting. This research can ultimately save you time and effort by helping you avoid common mistakes and guiding you in creating a resume that stands out in a competitive job market.

Getting spelling and grammar perfect on your resume is critical because even small errors can make a negative impression on hiring managers, suggesting a lack of attention to detail or professionalism. Hiring managers often review many resumes, and a CV with mistakes may quickly be discarded, even if your qualifications are strong. To avoid this, it's essential to proofread your resume carefully and, if possible, have someone else review it. Having a fresh set of eyes can help catch errors you might overlook. If the language of the employer is not your first language, it’s especially important to ask a native speaker to review your CV to ensure that your language usage is not only grammatically correct but also clear, professional, and appropriately nuanced. This extra step can significantly improve the credibility and readability of your CV, helping you present yourself as a polished and detail-oriented candidate.

Including a Cover Letter

Including a cover letter with your application is important because it provides an opportunity to personalize your application and highlight your genuine interest in the role and organization. However, be aware that not all employers will read the cover letter, and some may only consider it if the CV looks promising first. Regardless, it’s a chance to go beyond the facts on your resume and explain why you're specifically interested in working for that organization. You can also outline your career aspirations, showing how this role aligns with your long-term goals. A well-written cover letter can make you stand out by demonstrating enthusiasm for the position and your commitment to the company's mission, which can complement your CV. Even if the cover letter isn’t always read, taking the time to craft one reflects your professionalism and proactive attitude.

Building your professional network

Building a professional network is critical for getting established in the GIS industry because it helps you stay connected with industry trends, learn from others, and uncover job opportunities that may not be publicly advertised. Networking provides valuable insights, mentorship, and even referrals, which can give you a significant edge over other candidates. To start building your network, assemble your alliances by actively engaging with professionals through social media platforms like LinkedIn and joining relevant groups such as Emerging Spatial Professionals or Women in Spatial in New Zealand. These groups can connect you with like-minded individuals, share opportunities, and foster collaboration. You can also tap into networks like the Māori GIS group or international platforms like the Geospatial Professionals Network (URISA). Attending in-person or virtual meetups is another great way to expand your network—many are free and provide direct access to experienced professionals and industry leaders. By consistently building and nurturing relationships, you position yourself as a well-connected, informed, and active participant in the GIS community, which can help you advance your career.

Before a job interview

Preparing for a job interview is essential to making a strong impression and increasing your chances of success. One key step is to research common interview questions—many employers ask similar ones, so doing a web search for GIS-specific and general job interview questions can help you prepare thoughtful responses. Next, have a plan—identify your key strengths and experiences that you want to highlight, ensuring they align with the job requirements. A great strategy is to create a "cheat sheet" with bullet points listing your superpowers—the skills, accomplishments, and experiences that make you a standout candidate. In the stress of an interview, it's easy to forget important details, so having notes in front of you can help you stay on track. Practicing your responses and having clear examples ready will help you feel more confident and effectively communicate your value to the employer.

Practicing for a job interview through a mock interview can be incredibly beneficial because it helps build confidence, improve responses, and reduce nervousness. Ideally, the person conducting the mock interview should not be someone too close to you, such as a parent, because they may go too easy on you. A family friend, neighbor, or even better—a manager from any industry—can provide more realistic and constructive feedback. Having someone with management experience can simulate the pressure of a real interview, making the practice more effective. Just like practicing piano, tennis, or any skill, rehearsing for an interview makes you better at it—you refine your answers, improve your delivery, and become more comfortable with the types of questions asked. By treating a mock interview seriously, you can identify areas for improvement and ensure you present yourself confidently and professionally when it matters most.

As an interview gets closer

Knowing precisely where your job interview is located and planning your route in advance is crucial for a smooth and stress-free experience. You should familiarize yourself with the exact address, the best route to get there, and where you will park.

For important job interviews that you may even want to go the venue days ahead of time so that you know precisely where you will be going for the interview. Note that sometimes in the center of a city finding the correct entrance or route through a campus or large building can be complex, so finding your way all the way to the front desk well ahead of when you need to is well worth the effort.

Aim to arrive early, ideally 30 minutes before your scheduled time. This buffer allows for unexpected traffic or delays and gives you the opportunity to grab a coffee nearby and relax. Arriving early not only ensures you are punctual but also helps you to compose yourself, review your notes, and enter the interview calm and collected. This preparation can make a significant difference in your confidence and performance during the interview.

Emigrating and job searching

If you are applying for jobs in a different jurisdiction then it is important to note that different countries have varying expectations for CVs and job interviews, so it's crucial to research and adapt your application accordingly. For example, in some countries like the United States, Canada, and the UK, CVs should generally be concise (1–2 pages) and not include personal details. However, in other regions, such as parts of Europe or Asia, including a photo and personal details may be more common. Similarly, job interview styles differ—for example, interviews in the U.S. tend to be more conversational and focused on behavioral questions, whereas in Japan or Germany, they may be more formal and structured. To prepare effectively, job seekers should research the specific country’s norms, look at local job postings, and, if possible, seek advice from professionals working in that region. Adjusting your CV format, tone, and interview approach to match local expectations increases your chances of making a strong impression and securing the job.

Sometimes it's hard...

If you've been applying for many GIS jobs and struggling to get hired, please know that you're not alone—breaking into the industry can be challenging, but persistence and strategy will pay off. Instead of getting discouraged, focus on continuous learning—taking online courses in GIS, Python, remote sensing, or web mapping can help strengthen your skills and make you a more competitive candidate. Also, consider applying for adjacent roles within organizations you want to work for, even if they’re not your ideal GIS position just yet. Many people start in data entry, IT support, environmental fieldwork, or admin roles, then transition into GIS jobs once they’ve proven themselves internally. This approach gets your foot in the door, allows you to build relationships, and gives you insider access to future opportunities. Stay patient, keep improving, and don’t give up—your persistence will pay off, and the right opportunity will come your way.

Sometimes it isn't just about technical skills

Complementary skills, or "soft skills," are crucial for GIS job seekers because they enhance your ability to work effectively in a professional environment. While technical skills like proficiency in GIS software and data analysis are essential, soft skills such as communication, teamwork, and project management can equally important for some roles.

Even for experienced professionals joining groups such as Toastmasters International is an excellent way to improve public speaking skills. Joining Toastmasters International offers numerous benefits for jobseekers. Firstly, it significantly improves your public speaking and communication skills, which are crucial during job interviews and networking events. Toastmasters provides a supportive environment where you can practice and receive constructive feedback, helping you to become more confident and articulate. Additionally, it enhances your leadership abilities, as you take on various roles within the club, such as organizing meetings or mentoring new members. This experience can be valuable when applying for leadership positions or demonstrating your ability to work well in a team. Furthermore, Toastmasters helps you develop self-awareness and self-confidence, making you more comfortable in professional settings. Overall, the skills and confidence gained from Toastmasters can give you a competitive edge in the job market.

See: Toastmasters Builds Confidence for Job Seekers - Toastmasters International

How Eagle and Esri help

Esri provides several valuable resources to help job seekers build their GIS skills and gain industry experience. One of the most significant ways Esri supports career development is through training, including a mix of free and paid courses on platforms like Esri Academy. Esri offers Massive Open Online Courses (MOOCs), which are free and provide hands-on experience with Esri software. One such MOOC GIS for Climate Action, which I did myself last year, hosted by a real-life geospatial superhero Dawn Wright, PhD . These courses help job seekers improve their technical skills and make their resumes more competitive. Additionally, both Eagle Technology and Esri offers internship programs, giving students and recent graduates real-world experience working on GIS projects with industry professionals. These internships provide valuable networking opportunities and can often lead to full-time employment. By taking advantage of Esri’s training programs, MOOCs, and internships, job seekers can gain practical experience, enhance their GIS skills, and improve their chances of landing a job in the industry.

See:

https://community.esri.com/t5/esri-training-events/mooc-gis-for-climate-action/ev-p/1405956

https://www.esri.com/en-us/about/careers/student-jobs

https://www.eagle.co.nz/graduates

This article is a personal initiative and does not necessarily reflect the views of our employers or any other party.