KickStarter Journal Day 13 - Visibility + Credibility = Profitability
Orlando U Javien Jr.
Inspiring you to live a life beyond ordinary - Author of God Moments and Unplugged
Day 13 of my KickStarter campaign has past and now it's time to recap on the progress. Yesterday I sent out my newsletter with a new story along with updates on my campaign. This action resulted in two new backers and the campaign is now 53% funded.
The lesson I can share today is one that I learned from a networking organization that I once was involved in called Business Network International or BNI for short. One of the teachings that has served me well is the VCP model. VCP is an acronym for Visibility + Credibility = Profitability.
One of the best ways that I've found to create Visibility and Credibility is by writing a newsletter. For the past 7 years I've been chronicling my faith and business journeys and sharing them to my circle of influence.
The action of writing consistently has helped me with my credibility and by sharing to others has allowed me to stay visible.
In order for a newsletter to be effective it must have relevant content, otherwise it may be avoided or even marked as SPAM. I've found the best way to get my audience to at least open my newsletter is by having a catchy title that relates to the topic.
So if you want a successful campaign, look at how you can create Visibility and Credibility. And the combination will lead to a Profitability.
To a Life Beyond Ordinary!